B2B Marketing Traction

JANUARY 31, 2013

I’ve linked to some of the early articles about Vine that include links to sample Vines at the end of this blog post. My colleague, PR pro Roger Gillott, suggests General Petraeus’ brief statement about his affair could be an example of this. ). Twitter’s Vine might prove another refreshing example of less being more.

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

APRIL 14, 2014

For example, I may want to follow one product or service that IBM showcases, rather than follow IBM the company on LinkedIn. A sample page appears below. They also allowed visitors to the page to “Recommend” a product or service. Now, LinkedIn is offering Showcase pages instead.

Linkedin 100

Linkedin Service Product Sample 100

B2B Marketing Traction

AUGUST 17, 2011

A good example is Southwest Airlines recognizing regional, low-cost air travel as its blue ocean – an untapped market with growth potential. Sample Marketing Persona. It is an approach in which businesses create “blue oceans” of uncontested market opportunity rather than compete in the existing bloody “red ocean” market space.

SWOT 100

SWOT Planning Analysis Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 26, 2012

The example that was referenced at the time was Southwest Airlines home page, which had three buttons: 1.) In a nut-shell, when shoppers were presented with many samples, they bought little. I believe a study had been done and the researchers found that website visitors could only handle three options on one page. Book a Flight, 2.)

Eye-Tracking 100

Eye-Tracking Sample Studies Marketing Websites 100

B2B Marketing Traction

OCTOBER 28, 2009

See samples at the end of this post.) One example is a free consultation or assessment in person or on the phone. Sample One Sheets We’ve Created. These one-sheets are important, because in each ProVisors meeting there are about thirty different service providers giving their elevator pitch to the group. What do you think?

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

DECEMBER 20, 2012

Maybe the best way to understand infographics is to look at some samples. The first infographic example is about email marketing, the second on presidential campaign political spending (relatively neutral, I hope!) Don’t just present the facts and leave us hanging – tell us why it matters.

Planning 100

Planning Marketing Plans Tactics B2B Marketing 100