The Effective Marketer

JANUARY 13, 2009

Drucker advises us to use the following when determining the responsibility for each task laid out in the plan: The name of the person responsible for the task The deadline (when does it need to get done?) Make each person responsible and accountable but also give them the freedom to decide the best course of action in certain situations.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” The question about trade shows above, for example. Another person is now sitting on that same chair, trying to do his best, just like you did. What is the risk the company faces? Check out a recent post on Marketing Today website about it.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JANUARY 3, 2009

Mark Stevens, in his book “Your Marketing Sucks&# has very good examples of what I mean and this is an issue for a future post. Not only that, but choosing the right tools is but a small part of the marketer’s job, especially if such person is in management or supervises people.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

JUNE 21, 2009

For those that already use social media sites personally and just want to take it to the next level and include their business in the social media space, the presentation is a starting point, but it only tells you some of the basics. Setup what your goals are for each platform (create connections, increase brand awareness, etc.)

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. Only then will you be able to really make a good decision.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

FEBRUARY 25, 2009

So now in Outlook I have multiple task categories such as “Action” for things I need to personally work on, “Follow-up” for items that need to be checked upon later, “Calls” for calls I need to make, etc.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

The Effective Marketer

APRIL 10, 2012

Personalization (i.e. Don’t just restate the email text, add more compelling reasons for the person to proceed with what you want them to do (i.e. Will they actually go through with their intent and do what you want them to do, whether it is downloading the whitepaper, watching the video, or filling out a form? Day of week.

Email Marketing 100

Email Marketing Campaigns Marketing Automation Services Landing Pages 100

The Effective Marketer

AUGUST 18, 2011

Content abounds, and no matter what we call it (Whitepapers, eBooks, Videos, Infographics, etc.) Entertaining videos are just that, entertaining. If you had gotten content related to your issue but that doesn’t solve it (“Why use WordPress for your website” for example), it won’t get shared, commented, and more importantly, acted on.

Word of Mouth 100

Word of Mouth Content Marketing Management Buyer Personas 100