Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). For example, email service provider SendSquared uses AI to help its customers craft more effective email subject lines and optimize send times.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Contently

JUNE 20, 2017

On AdWords, for example, customers can find a “ Setup and Basics ” page. Netflix, Pulsd, and Wildfang, for example, do a great job finding their way into your inbox to say, “Hey customer, here’s something you might like.” Public relations. ” Internal communications.

Paid Search Agency 150

Paid Search Agency Enterprise Management Work Management Companies 150

WebMarketCentral

DECEMBER 6, 2007

Getting the business objectives right is critical, as these will be logically supported by the marketing and PR objectives; for example, your marketing objectives will be much different if they are supporting a new-to-the-world product launch as opposed to a goal of increasing market share for a mature product line.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Webbiquity

OCTOBER 29, 2012

Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. For example, a news release may be written, search-optimized and then distributed through wire service like Marketwire or PRWeb.

Paid Content 100

Paid Content Optimization SEM Microsite 100

Biznology

NOVEMBER 29, 2011

Below is an example of a message model we developed for Miriam’s Kitchen for National Homelessness Month. We didn’t use it because we focused on Give to the Max Day instead, but I think it is an example of our best work and I’ll put it aside and we’ll use it next year for sure.

Blogger 80

Blogger Domain Outreach Microsite 80

Webbiquity

JULY 26, 2010

Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Dianna Huff ( @diannahuff ). 7 Tips for Getting People to Your B2B Blog , June 4, 2010. Statistics.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. Are Gardening Forums social media?

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

ClearVoice

NOVEMBER 27, 2019

Along the way I’ve worked with hundreds of content creators, including editors, writers, designers, producers, artists, animators, product managers, user experience experts, videographers, actors, public relations reps, media managers, and (soon) singers. social, search, paid media).

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Brandpoint

AUGUST 9, 2018

Microsites. While social media and blogs are typically used to grow a business’s online presence, businesses are also exploring microsites as a reputation management strategy. A microsite is a small domain with a few highly targeted pages. Offer separate contact information for the press and public. Be transparent.

Work Management 74

Work Management Marketing Management Microsite Marketing & Strategy 74

Content Marketing Institute

OCTOBER 24, 2017

For example, they: Work well in both long and short formats – from brief video messages on Snapchat or Instagram to full-length documentary films , and everywhere in between. Let’s look at a few examples of video content that drives specific goals throughout the purchase process: Thought leadership. Example: The Lexus Slide.

Top of Funnel 107

Top of Funnel Video Marketing Enterprise Management Tips 107

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. I don't have a dog in the Facebook OR website fight.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. I don't have a dog in the Facebook OR website fight.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Webbiquity

FEBRUARY 24, 2015

Enterprise-level SEO–optimizing thousands of pages, often across multiple subdomains and interlinked microsites as well as a mothership site–is different from working on smaller sites. SEO is public relations.” The Ultimate Guide to Enterprise SEO by SERPs. SEO is conversion rate optimization. SEO is branding.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100