Cintell

JULY 3, 2018

The reality is B2B buyers use a wide range of information sources to make a purchasing decision. Check out this list of the main information sources used by buyers along the purchasing journey: Customer reviews clock in as the second most popular information source, leading us to ask why.

Buy 172

Buy B2B Vendors Transparency 172

Cintell

DECEMBER 20, 2019

You’ve gathered basic demographical information and you’ve also uncovered certain psychographic nuggets about your personas. Here’s an example of a completed grid based on DigitalMarketer’s marketing manager persona. They require education, context, and examples to make sense to viewers. Personas and States of Being.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

APRIL 7, 2016

While clustering a customer database is a helpful starting place, high-performing organizations are seeing real business value from researching deeper information about their audience that covers more than demographic or firmographic details. Today, many companies are using their existing contact database to formulate personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Cintell

DECEMBER 28, 2015

When it comes to B2B marketing, his expertise is understanding how people consume information online. 2) understanding how people consume information online. We share personas, or information about our buyers with the rest of our company by keeping it easily accessible. Buyer personas are becoming more and more critical.

Buyer Personas 100

Buyer Personas Paid Search Agency Marketing Prospects Landing Pages 100

Cintell

JULY 15, 2020

And yet despite this, so many organizations rely on outdated or faulty data when crafting their CX strategies—everything from the wrong contact information to inaccuracies around an individual’s conversion potential. The average business risks losing up to 12% of their annual revenue when their marketing and sales teams rely on skewed data.

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100

Cintell

MARCH 20, 2015

Ardath made the difference clear, saying “when you consider the information included in some B2B personas, you ask yourself, why does it matter that they drive a red corvette, are married with two kids, and live in an apartment in the city?”. Where do you go for information?” Asking “do you read the Wall Street Journal?

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

OCTOBER 23, 2017

These personas can inform your strategic decisions at every level of business—from marketing to sales to product development—and help drive customer engagement. Your buyer personas will inform social advertisements that allow you to find customers based on their demographics and interests. Use personas to inform strategy.

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166