The Point
SEPTEMBER 11, 2017
Why this LinkedIn ad works – 2 Key Tips for Success via @spearmktg. If you’re promoting an event like a Webinar, for example, or perhaps a speaking slot at an upcoming conference, you would do well to include, as part of the image, basic information like date, time, presentation title, and speaker info. Click To Tweet.
The Point
OCTOBER 7, 2014
Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn.
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The Point
JULY 12, 2013
A Webinar invitation has one goal: getting the reader to register for the event. Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links. Avoid gratuitous social inks and other navigation.
The Point
JUNE 20, 2011
Best Practices – strategies, tips and techniques for improving results, ROI, efficiency, productivity, value, etc. Commentary/Analysis – as different from #1 (opinion), a written response to a third party article, blog post, report or market event. Title your post with search results and Twitter in mind (i.e.
The Point
AUGUST 6, 2012
Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. The contacts that comprise your sales database represent only the tip of the iceberg. Only 15% of buyers trust “company to buyer” social messages; 92% trust opinions from their peers. • Surprising? Infographics?
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