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Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Enter: P2P marketing. Given 93% of consumers trust friends and family over all other influences (including review sites, blogs, and social media platforms), it makes sense why P2P marketing works. Recently, I was looking for a new face moisturizer.

P2P 95
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The Ultimate Guide to Nonprofit Fundraising

Hubspot

It’s the lifeblood of charitable organizations and can serve as a way to raise awareness of a cause and drum up interest among donors. Because it’s likely your primary means of income as a charitable organization, raising money can be a burdensome, never-ending effort. Nonprofit fundraising is exciting. It can even seem scary.

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A Quick Guide to Snapchat for Nonprofits

Hubspot

Organizations such as Ocean Conservancy, Human Rights Campaign, and Girl Guides of Canada are all embracing this social network, and setting it up is more simple than you might think. Combining geofencing with an exclusive Snapchat filter for an event - also known as a geofilter - is a prime way to get supporter-created content online.

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Using Content To Create That Zero Moment Of Truth

Marketing Insider Group

It’s just that they know the 15 people they need to reach, and they just need to make sure they press the flesh, and get to the right events, and shake people’s hands, and get introductions — those kinds of things. Every other business, any other business no matter how big or small. I actually love small businesses.I

P2P 100
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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Participate in Events & Conferences. Know the event hashtag and don’t be afraid to run a small targeted paid campaign.

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Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

Continued growth is critical to the success of all organizations, so it’s no wonder Snapchat is looking to test out a new strategy. The company even experimented with a P2P payment solution, Snap Cash, that offered a built-in Venmo-like transactional service. Image attribution: Isaiah McClean.

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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

This year’s event was bigger and better than ever. Spring has sprung, and thousands of marketers descended on San Francisco to learn from one another, share some drinks at the annual gala, and discover new technologies to take their marketing to the next level. I was just making content that met what people needed.”