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Advanced Tips for Protecting Your Small Business Network on a Budget

Webbiquity

Advanced Phishing Techniques. You may think you know what a phishing email looks like, and it’s true that some are easy to spot. Unfortunately, phishing techniques have gotten much more complex, and a lot more creative, over the past few years. That is exactly the model that phishers use as well. The numbers bear this out.

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Adapting to Change: Navigating Google and Yahoo’s Latest Spam Policies for Effective Marketing and Sales Outreach

DealSignal

The introduction of these new policies carries the potential to fundamentally alter your strategies for customer outreach, significantly impacting the visibility of your emails and advertisements. Implementing Email Authentication Start by setting up an authentication mechanism for your emails.

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Email Debrief: Marketing and Design Trends

Litmus

Is BIMI worth implementing? The more confident your subscribers are that it is indeed you sending them an email, the less friction there will be in opening, reading, and engaging with your content—which is good for everyone, especially in a world where phishing and email scams are on the rise. There are ethical concerns.

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How AI Can Supercharge Your SEO Strategy

RebelMouse

There are several ways to utilize AI tools to create better headlines, add appropriate topic tags and internal links, conduct content analysis, implement relevant keywords, and support user experience. The created image also includes the alt tag to get your pictures Google-approved and in front of the correct customers.

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4 Ways to Attract and Retain a Values-Driven Customer this Holiday Season

Martech Advisor

Research suggests that shoppers are now more ethically conscious and driven by values than ever before. Learn how to market to them during the holidays, using our five recommendations as well as smart insights from customer behavior gathered by artificial intelligence (AI). 4 Ideas for Marketing to Values-Driven Customers in 2019.

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How Marketers Can Protect Customers’ Personal Data from AI Abuse

Single Grain

For marketers and brands, it’s crucial to safeguard customer data for two reasons. This capability, while beneficial for customer insights and personalization, also makes data more vulnerable to sophisticated cyberattacks. Marketers should also always implement a privacy-first approach in their AI strategies.

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What Security Criteria Should You Evaluate When Buying an A/B Testing Tool?

Convert

To conduct an independent penetration test of the Convert application, customers are encouraged to contact support@convert.com to obtain both Convert’s and its hosting provider’s permission. A bug bounty program rewards ethical hackers who find and tell the application’s developer of vulnerabilities or issues.