chiefmartech

MARCH 13, 2024

The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. Mid-market companies (500 to 2,500 employees) have 245. And large enterprises have 650. Fascinating, isn’t it?

Enterprise Management 92

Enterprise Management Work Management Marketing Management Budget Programs 92

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. Process scaling.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Paid Search Agency 96

chiefmartech

DECEMBER 27, 2021

But the circumstances that catalyzed this punctuated equilibrium of marketing’s evolution have been hard for so many in so many ways. I know, I didn’t publish a 2021 version of the marketing technology landscape. It’s all part of what is expected to be a half $1 trillion cloud software industry in 2022.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). billion in 2021, according to market research firm IDC ( source ).

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Rev

SEPTEMBER 27, 2023

A sales tech stack (also known as a sales stack or sales technology stack) refers to the set of tools and software solutions your sales team uses to do everything from lead generation to closing deals. Sales CRM A customer relationship management (CRM) software is the foundation of any sales team’s tech stack.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Biznology

OCTOBER 29, 2019

If you’re a B2B marketer, especially a services provider, your environment is about to be upended. I’ve written about this before, offering ideas for how marketers can cope. But I also see this development as part of a larger trend and has deep implications for how we need to be selling and marketing today.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

PathFactory

FEBRUARY 1, 2023

“PathFactory won a Winter Best of Award for Best Feature Set, Relationship, and Value for Price in the Content Marketing category,” said Megan Headley, VP of Research at TrustRadius. Reviewers unanimously considered the software a good value for the price, while 93% said they were happy with the feature set and would buy the product again.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

chiefmartech

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X These are the areas I personally plan to pay close attention to in the year ahead. For marketers — and the martech and marketing ops teams who support them — this opens up whole new worlds of possibilities.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging.

Marketing Budget 124

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 124

Zoominfo

JULY 28, 2022

In an ideal world, B2B revenue teams would run with lightning-fast lead response times, streamlined operations, and an aligned sales and marketing team. A sales funnel powered by volume and velocity is vital to stay competitive in today’s market. Inefficient integrations Every go-to-market team has something that makes it unique.

Enterprise Management 130

Enterprise Management Lead Scoring Lead Ranking Sales Qualified Leads 130

Hubspot

APRIL 5, 2023

Choosing the right position based on your personality, likes, and dislikes can ensure you thrive in your new career. Table of Contents Sales Career and Salary Stats The Buyer’s Journey Lead Generation Stats Sales Software Stats Sales Careers and Salary Stats Practically every business in every industry needs salespeople.

Stats 82

Stats Enterprise Management Work Management Marketing Management 82

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Get the daily newsletter digital marketers rely on.

Digital Asset Management 96

Digital Asset Management Enterprise Management Work Management Marketing AI 96

PathFactory

MAY 11, 2022

May 11, 2022 – Today PathFactory, the B2B Intelligent Content Platform , announced it has been recognized by TrustRadius with a 2022 Top Rated Award in both the Content Marketing and Content Experience software categories. . Buyers have many options when it comes to content marketing software. With a trScore of 8.6

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Biznology

DECEMBER 19, 2012

There is a lot of hype and skepticism around the actual ability for social software to deliver real, sustainable business value, which makes social software no different than every other new kind of software that comes down the pike. Photo credit: the_exploratorium. And when will such claims pay off, if at all?

Enterprise Management 80

Enterprise Management Work Management Marketing Management Software 80

Martech

OCTOBER 20, 2022

Seven years ago, marketing technologist roles were, arguably, in their infancy. At the risk of being nostalgic, it was a simpler time for our industry: the martech landscape was comprised of a mere 1,000 solutions and nobody had even heard of Cambridge Analytica. Martech is now marketing and martech leaders are, simply, marketers.

Enterprise Management 88

Enterprise Management Work Management Marketing Management Marketing Budget 88

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. The State of AI in Business Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). Keep reading!

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Martech Advisor

SEPTEMBER 16, 2019

The bar for customer experience has been set high -- and it's on marketers to reach it. When you call customer service and they don’t know who you are, making you repeat your personal information again and again. Also Read: Marketers’ New Year Resolution: Closing the CX Gap in 2019.

CMS Development 55

CMS Development Enterprise Management Marketing Management Gartner 55

Metadata

NOVEMBER 17, 2021

Disclaimer: I’m not here to bash account-based marketing. ABM is a proven way to connect with your target accounts in a personalized way. You’ll get 10 different answers if you ask 10 different marketers. This may sound cynical, but I blame software vendors for “ABM” being ill-defined. But more on that later.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

TrustRadius Marketing

FEBRUARY 4, 2020

When was the last time you took a break from customer journeys to invest in your professional journey as a marketer? If you feel like your journey has been stunted because of the metrics, content curation and campaigns that have consumed your schedule, it’s time to make time for a marketing event this year. . Adobe Summit.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

ClickZ

JUNE 12, 2020

Our AI Summit 2020 is a cost-free event that aims to equip marketers with the much needed knowledge to adopt AI, realize AI’s true power, and know how to create strategies that can create huge competitive advantages. More details on why marketers can’t afford to miss this golden opportunity. billion in 2019 to $40.74 Dave Neway.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. I’m also someone who takes management seriously; I care about what’s right and what’s human. Computer software . Software development . Rachel Burger . “I

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

6sense

MAY 6, 2020

As part of a company-wide effort to optimize its sales and marketing processes, PTC sought to implement a comprehensive account-centric marketing and sales strategy grounded in end-to-end visibility of the digital journey, which is essential to provide value with every interaction. About PTC (NASDAQ: PTC).

Enterprise Management 62

Enterprise Management Marketing Automation Services Marketing Management ROI 62

Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Valasys

AUGUST 14, 2019

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. A headless content management system, or headless CMS, is a CMS built exclusively for the back-end.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Metadata

NOVEMBER 1, 2023

The reason so many marketers miss the mark—and their intended audience—is because they forget they’re selling to real people with diverse needs, feelings, beliefs, pain points, and expectations. Here’s a call to all B2B marketers: Targeting doesn’t have to be a nightmare. This is why everyone’s always said, “B2B marketing is boring.”

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

chiefmartech

DECEMBER 27, 2016

This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. But the truth is that AI is already having a significant impact on marketing.

Marketing AI 85

Marketing AI Enterprise Management Work Management Marketing Management 85

ClearVoice

AUGUST 31, 2020

The technological advancements we have today provide a form of ‘lifesaver’ for some business owners that allow businesses to retain revenue and still provide services and/or sell products to their clients. In a way, transactions may become just that — system enabled delivery of a product or service that lacks the human element.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Conversica

AUGUST 5, 2021

Banuelos brings decades of sales experience in marketing cloud, enterprise marketing management, commerce, and digital experience solutions across SMB, mid-market and enterprise businesses and directly supports Conversica’s transparent commitment to Diversity and Inclusion.

Enterprise Management 59

Enterprise Management Marketing AI Marketing Management SMB 59

Delivra

DECEMBER 15, 2020

Offering Enables Marketers to Leverage Customer Data Across Channels, Driving Engagement. The partnership also allows customers to improve efficiency and boost engagement through a series of best-in-class capabilities across multichannel marketing automation and behavior-based segmentation, without losing their authentic and personal touch.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Multi-Channel 52

LEADership

AUGUST 13, 2015

“By 2017, two-thirds of all customer service interactions will no longer require the support of a human intermediary. That is a prediction 1 by analysts at Gartner, Inc. For B2B marketers, this problem is particularly complex and challenging. Current research shows that, in 2014, this was 55% of the interactions.” .

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40

SmartBug Media

OCTOBER 30, 2019

The digital marketing world is an often crowded space, and today, there are more than enough tools and solutions out there to choose from. Whether you’re a small mom-and-pop shop, a new startup looking to take over an untapped market, or a seasoned marketing pro, it can be overwhelming to find the best tools out there.

Marketing Automation Services 60

Marketing Automation Services Enterprise Management Marketing Automation Work Management 60

Envy

MARCH 11, 2019

Infospectives has two blog sections, one on business focused privacy and security, and another on a more personal security perspective. His blog is a mix of cyber security insights, threat analysis, and personal musings. Gartner analysts are a revered bunch, and for a good reason. Post frequency: Irregular, sometimes monthly.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

The ROI Guy

NOVEMBER 14, 2012

According to Gartner , twelve years ago technology spending outside of IT was only 20 percent of total technology spending. In two years , Gartner Inc. Moreover, by the end of this decade Gartner is predicting businesses will control a whopping 90 percent of technology spend. Are You Ready?

Gartner 40

Gartner Enterprise Management Spending Work Management 40

BenchmarkONE

MAY 14, 2019

Whether you’re a small company with big dreams or an enterprise with a well-established brand, every client interaction is an opportunity to grow your business. You’re likely already using Hatchbuck’s market-leading sales and marketing tools to maximize every touch with your prospects. Retention is key. to your surveys.

Enterprise Management 85

Enterprise Management Marketing Management Ideal Customer Profiles Word of Mouth 85