Zoominfo

MAY 31, 2022

Total Addressable or Available Market, also referred to as TAM, is a monetary value that represents all of the selling opportunities for your organization. Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. What is a Total Addressable Market? Highlights What is TAM?

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Content Standard

JULY 14, 2021

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

ClickZ

NOVEMBER 9, 2020

A technical marketing landscape requires technical skills, but marketing still requires creativity, empathy, and humanity. Balancing data with creativity is incredibly important, particularly in the post-COVID-19 marketing universe. In just one year, Scott Brinker’s Martech Landscape grew from 7000 to over 8000 solutions.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

chiefmartech

DECEMBER 27, 2021

But the circumstances that catalyzed this punctuated equilibrium of marketing’s evolution have been hard for so many in so many ways. I know, I didn’t publish a 2021 version of the marketing technology landscape. It’s all part of what is expected to be a half $1 trillion cloud software industry in 2022.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

chiefmartech

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X Slightly less preferred are “remote human interactions” — e.g., video-conferencing, online chat, email, phone — for researching (32%), evaluating (34%), ordering (32%), and reordering (33%).

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Conversica

JUNE 8, 2021

Growth fueled by the COVID-driven demand for greater productivity and performance out of resource-strapped revenue teams, Conversica launches new conversational solutions to drive better customer engagement and revenue acceleration. FOSTER CITY, Calif., – June 8, 2021 – Conversica, Inc. ,

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Vidyard

JULY 4, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

TrustRadius Marketing

SEPTEMBER 28, 2022

The solution lies in artificial intelligence for IT operations, or AIOps. Gartner estimates that up to 30% of enterprises will have incorporated AIOps into their infrastructure by as early as 2023. Today, it’s not uncommon to find specific apps, platforms, or even services tied to individual businesses. The result?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Gartner 98

Customer Experience Matrix

JULY 27, 2018

It’s nearly a year since Gartner placed Customer Data Platforms at the top of its “hype cycle” for digital marketing technologies. She offers to debunk two common CDP “myths”: that “CDPs solve a problem unique to marketing” and that “'marketing-managed' means you don’t need IT’s help”. She’s right.

Enterprise Management 149

Enterprise Management Work Management Marketing Management Vendors 149

SalesIntel

MAY 13, 2024

This scenario is all too common in B2B sales, where complex solutions and lengthy buying cycles can lead to frustrating interactions. B2B selling experience encompasses how businesses market and sell their products or services to other businesses. But instead of being excited about your product, they seem guarded, uninterested.

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

Vidyard

JULY 9, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Martech

AUGUST 24, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and your messages should be precious. . might be the reasonable response from a marketer. At least, they shouldn’t be aversive. What can I do about it?” Editorial Director.

Enterprise Management 86

Enterprise Management Gartner Marketing Management Ideal Customer Profiles 86

Martech

AUGUST 19, 2022

Integration is essential when building and optimizing your marketing stack. It creates a more efficient and effective digital ecosystem data that allows marketers to gain real-time insights into campaign performance while providing a holistic view of customers and marketing efforts. Inadequate vendor/product due diligence.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Marketing Budget 108

Salesforce Marketing Cloud

DECEMBER 12, 2022

During the five years I covered marketing technology as a Gartner research analyst, I never saw a category take off like the customer data platform (CDP). In 2016, the CDP shot up Gartner’s well-known Hype Cycle – which tracks buzz – more vigorously than anything in memory. Most important, it unlocks the value of data.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Marketing Management Loyalty 98

ClickZ

JUNE 12, 2020

Our AI Summit 2020 is a cost-free event that aims to equip marketers with the much needed knowledge to adopt AI, realize AI’s true power, and know how to create strategies that can create huge competitive advantages. More details on why marketers can’t afford to miss this golden opportunity. billion in 2019 to $40.74 Lower CPAs.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

Content Standard

APRIL 15, 2015

Almost every marketing leader working at an enterprise organization recognizes the need to make additional investments in marketing technology. Studies from Gartner, IAB, and more prove CMOs are increasingly purchasing new technologies to make their strategies sing.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). Customer Experience Management is all set to become smarter in the year 2020. According to Gartner. Why Customer Experience Management is Important.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

6sense

MAY 6, 2020

In order to provide best-in-class buying experiences, B2B companies today must have a holistic understanding of their customers’ digital journeys. With AI and integrated data sets from each vendor, PTC can now: Identify unknown accounts that are in-market to buy. as the central components of their ROI Engine technology stack.

Enterprise Management 62

Enterprise Management Marketing Automation Services Marketing Management ROI 62

TrustRadius Marketing

FEBRUARY 4, 2020

When was the last time you took a break from customer journeys to invest in your professional journey as a marketer? If you feel like your journey has been stunted because of the metrics, content curation and campaigns that have consumed your schedule, it’s time to make time for a marketing event this year. . Adobe Summit.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

Martech

OCTOBER 5, 2021

It’s up to marketers to make the case for the technology they want to use. More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. This was the message from Michael McCune, Senior Director at Gartner, at our recent MarTech conference. Always-on marketing.

Organization 98

Organization Enterprise Management Paid Search Agency Work Management 98

Nuvi

JANUARY 25, 2022

billion of capital under management. . Without their support, we would not have reached the pinnacle of enterprise software recognition by being included as a top vendor of choice in customer feedback management , the voice of the customer programs , and social media management. .

Enterprise Management 40

Enterprise Management Work Management Marketing Management Customer Satisfaction 40

6sense

APRIL 13, 2016

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.”

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

Metadata

NOVEMBER 1, 2023

The reason so many marketers miss the mark—and their intended audience—is because they forget they’re selling to real people with diverse needs, feelings, beliefs, pain points, and expectations. Here’s a call to all B2B marketers: Targeting doesn’t have to be a nightmare. This is why everyone’s always said, “B2B marketing is boring.”

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

Conversica

AUGUST 5, 2021

Banuelos brings decades of sales experience in marketing cloud, enterprise marketing management, commerce, and digital experience solutions across SMB, mid-market and enterprise businesses and directly supports Conversica’s transparent commitment to Diversity and Inclusion.

Enterprise Management 59

Enterprise Management Marketing AI Marketing Management SMB 59

LEADership

AUGUST 13, 2015

“By 2017, two-thirds of all customer service interactions will no longer require the support of a human intermediary. That is a prediction 1 by analysts at Gartner, Inc. For B2B marketers, this problem is particularly complex and challenging. Current research shows that, in 2014, this was 55% of the interactions.” .

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40

The ROI Guy

NOVEMBER 14, 2012

According to Gartner , twelve years ago technology spending outside of IT was only 20 percent of total technology spending. In two years , Gartner Inc. Moreover, by the end of this decade Gartner is predicting businesses will control a whopping 90 percent of technology spend. Are You Ready?

Gartner 40

Gartner Enterprise Management Spending Work Management 40

Marketing Interactions

JANUARY 19, 2020

Which B2B buyer personas, when engaged, will help marketers drive contribution to revenues? This is rarely the case unless the solution the client sells is highly strategic or they sell to SMBs where the CXO is responsible for cross-functional roles and/or has a very limited team. Let’s take on both of those questions.

Buyer Personas 121

Buyer Personas Enterprise Management Work Management B2B 121

chiefmartech

DECEMBER 27, 2016

This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. But the truth is that AI is already having a significant impact on marketing.

Marketing AI 85

Marketing AI Enterprise Management Work Management Marketing Management 85

ClearVoice

AUGUST 31, 2020

The technological advancements we have today provide a form of ‘lifesaver’ for some business owners that allow businesses to retain revenue and still provide services and/or sell products to their clients. In a way, transactions may become just that — system enabled delivery of a product or service that lacks the human element.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

chiefmartech

DECEMBER 3, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper , including many terrific interviews from WPP executives. The rest is “dark data.”

Trends 101

Trends Enterprise Management Work Management Marketing Management 101

SmartBug Media

OCTOBER 30, 2019

The digital marketing world is an often crowded space, and today, there are more than enough tools and solutions out there to choose from. Whether you’re a small mom-and-pop shop, a new startup looking to take over an untapped market, or a seasoned marketing pro, it can be overwhelming to find the best tools out there.

Marketing Automation Services 60

Marketing Automation Services Enterprise Management Marketing Automation Work Management 60

Marketing Insider Group

MARCH 10, 2014

According to a new report by Gartner, one-third of companies will face an information crisis within the next 3 years. Direct Marketer News reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Enterprise Management Content Marketing 100

Valasys

SEPTEMBER 27, 2019

Architecting the roadmaps to excel at customer experience management (CXM) is incontrovertible for B2B marketers. B2B marketing starts with customers & ends with them. How to Excel At Customer Experience Management (CXM).

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Envy

MARCH 11, 2019

These are not in order of preference! Gartner analysts are a revered bunch, and for a good reason. Gartner is the world’s leading research and advisory company. When the annual reports such as Hype Cycle or Cool Vendor are released, everyone listens. Naked security by Sophos. Twitter: @nakedsecurity. Vulcan Cyber.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91