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Biznology
JULY 26, 2017
Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground? Enli’s solution is essentially an electronic patient record that allows doctors to manage and report outcomes that will be reimbursable under the new payment models that will swing into effect fully in 2018. Fascinating stuff.
The Lead Agency
APRIL 14, 2024
Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B. It’s like something magic happens in January—et voilà, the market is forever changed.
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Exo B2B
NOVEMBER 9, 2017
Many companies now rely on external resources for their marketing, advertising and communication activities. Marketing outsourcing is booming and has many advantages! At Exo B2B, we offer B2B marketing outsourcing services. Have you thought about outsourcing your marketing department? Why choose marketing outsourcing?
Content4Demand
MAY 8, 2020
B2B influencer marketing content can deliver 11x higher ROI than traditional forms of digital marketing , according to TapInfluence. Bottomline Technologies has taken this approach since 2018, when the company first embarked on an influencer marketing journey with us. Excerpt from The Future of Business Payments.
Content Standard
SEPTEMBER 27, 2021
Content is no longer a marketing tactic; it’s brand currency. This guide is designed to help you build that power base. If you’re like most marketers, you may find yourself stuck in a rhythm: create assets as requested, then move on. We call this asset-centric marketing. What Is the Content Ecosystem Model?
Valasys
JANUARY 17, 2020
Effective marketing is difficult to get right. B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers.
Convince & Convert
JULY 20, 2010
About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.
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