What is retail media – and why it’s taking over in 2024
illumin
JANUARY 9, 2024
Some of the most common types of retail media include online ads, in-store signage, free samples, loyalty card offerings, and coupons. According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. eMarketer predicts that retail will spend $73.55 Follow @illuminHQ
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