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What is retail media – and why it’s taking over in 2024

illumin

Some of the most common types of retail media include online ads, in-store signage, free samples, loyalty card offerings, and coupons. According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. eMarketer predicts that retail will spend $73.55 Follow @illuminHQ

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Many will offer sample certifications and freely accessible coursework to get marketers started as well. eMarketing Institute’s Free Online Marketing Course & Certification. Marketing Automation: Marketo , Pardot , Act-On. Obtain Certifications.

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What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.” and 5% figures, respectively, reported by eMarketer earlier this year.

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The Path to Value from Content Curation

Digital B2B Marketing

Ardath Albee ( @ardath421 ) has a sample to-do list for a content marketer in Show Quantity the Door. Three weeks ago I published Three Reasons Content Curation is Overrated , my reaction to research published on eMarketer and advice we frequently see about curating content in order to establish thought leadership.

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The Rise of New Video Advertising Formats

Digilant

According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. Sample video placements include in-stream video, discovery ads, and bumper ads. Launch a Twitter video campaign to gather views, followers or amplify a promoted tweet campaign.

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Why Isn’t Anyone Talking About Live Video Anymore? The Current State of Live

Buffer

An emarketer study showed that one in every three Internet users had watched a live video in 2016, and that number was double for the much-coveted millennial demographic. Live streaming video in 2016 (via emarketer ). Twitter continues to use live video really successfully with its Periscope product.

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A Marketer's Guide to Accumulating Awesome Online Reviews

Hubspot

It makes sense -- the bigger the sample size, the more legitimate the results, right? Additionally, eMarketer reports that 65% of users age 18-24 consider information on social networks when making a purchasing decision. How to Generate Online Reviews for Your Business.