illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. eMarketer predicts that retail will spend $73.55

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Webbiquity

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Buffer

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? Live video seemed destined to be a huge focus for social media and for marketing strategies. Live streaming video in 2016 (via emarketer ). Why isn’t anyone talking about live video anymore?

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Hubspot

MARCH 15, 2012

That's good news for marketers and business owners, because it means you have more control over how your business is represented. It makes sense -- the bigger the sample size, the more legitimate the results, right? Send an Email Marketing Campaign Dedicated to Generating Reviews. Leverage Your Blog.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do the audiences differ across various social networks? Marketing Salary Survey: Social Media Marketing by Aquent.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

JUNE 9, 2016

But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting. 4) Instagram’s user base is growing far faster than social network usage in general in the U.S. Image Credit: eMarketer.

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Hubspot

FEBRUARY 28, 2012

eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. It's understandable that Marketing is reticent to relinquish control of social media accounts outside their department.

Social Media 28

Social Media Service Media Paid Search Agency 28