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A Marketer's Guide to Accumulating Awesome Online Reviews

Hubspot

It makes sense -- the bigger the sample size, the more legitimate the results, right? Additionally, eMarketer reports that 65% of users age 18-24 consider information on social networks when making a purchasing decision. Take a cue from sites like UncommonGoods, which aggregates user-generated content for blog content.

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How to Tackle Real-Life Social Media Customer Service Obstacles

Hubspot

eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. See that first Twitter account? Best Buy employs a force of 3,000 tweeters to help with customer service issues on Twitter.

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How to Curate Content Like A Pro: 8 Lessons [Examples]

Content Marketing Institute

By contrast, content aggregation is the compilation of information, references, or links. While it looks like content curation, content aggregation lacks unique editorial input and commentary. This editorial distinguishes his content curation from aggregation. Sample These 45+ Content Tools to Create, Curate, and Measure.

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