markempa

JUNE 7, 2005

A few years ago, I worked on a lead generation program with a client that launched a new product life cycle management (PLM) software product. The product was expected to have an average sale of $200,000. Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

JANUARY 3, 2006

She wrote, "I just put your book in production! She wrote, "I just put your book in production! FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! It’s in great shape.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

MAY 21, 2007

Once you understand why clients chose your products or service you can tailor your message around the needs you solve. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

MARCH 30, 2007

The goal of a well-developed lead generation strategy, therefore, is to evolve relationships between people through dialogue that positions your marketing effort as a conversation (not a compaign) to identify, initiate and nurture productive selling situations.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

FEBRUARY 28, 2007

There are more protections for tangible products but not many for service based business, which most companies are evolving to anyway. My skeptical coffee companion had a schotoma (blind spot) because his viewpoint came from a product driven, B2C, branding perspective. I didnt have any formal training in marketing before I got started.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

MAY 9, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

markempa

JUNE 8, 2005

" Kristin Zhivagos book, Rivers of Revenue , has an excellent worksheet on how to map out the customers buying process for what she calls an intense scrutiny product (complex sale). Read " How to Avoid the Four Most Common Mistakes of Sales Process Mapping." Focus on the seller, instead of the customer.

Lead Generation 120

Lead Generation ROI Process Generation 120

markempa

APRIL 18, 2005

Kanazawa says: "It makes us more susceptible to product messages, because were designed to trust our friends." Kanazawa says: "It makes us more susceptible to product messages, because were designed to trust our friends." We are hardwired to pay attention to those that are familiar. writer, Thomas Mucha too.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

JUNE 8, 2005

You’ll evolve from a vendor that is simply selling products and services to being an expert that is selling value. You’ll evolve from a vendor that is simply selling products and services to being an expert that is selling value. This is especially important in generating postitive word of mouth (WOM) too.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

APRIL 12, 2007

Closed loop feedback is often touted in CRM software and often relied on to be the single source of sales and marketing collaboration. Aberdeen concludes: “Lagging and average companies are not ill-equipped with technology products, rather they lack the integration and sophistication to realize higher results.”

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

markempa

JULY 30, 2007

Get on sales and marketing the same page. Pitch the problem, not your product. Get on sales and marketing the same page. Pitch the problem, not your product. Heres a quick summary of Wards 9 1/2 points: 1. Dont ask for too much too soon. Learn from your success. Act swiftly. Diversify your approach. Give so you can get.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JANUARY 18, 2005

Todays article, in MarketingSherpa, is on point because it argues that marketing must drive the entire lead qualification process. In addition, they found that phone calls aka telemarketing is the single best way to qualify leads and provide some great tips on how to do it right.

Lead Qualification 120

Lead Qualification Lead Generation Sales Qualified Leads B2B Sales 120

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. Still don’t think social media is important for marketing your business? Marketing Salary Survey: Social Media Marketing by Aquent.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

markempa

MAY 19, 2005

Reichheld asks, “Would you recommend our products or services to a business peer?” Reichheld asks, “Would you recommend our products or services to a business peer?” When was the last time you talked to your customers and asked how they were doing? When was the last time you talked to your customers and asked how they were doing?

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. Thanks again.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40