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B2B Lead Generation Blog: Where do Your Email Newsletters go?

markempa

« Avoid wasting your Pay-Per-Click lead generation budget | Main | Podcast: Sales and Marketing the Six Sigma Way » Where do Your Email Newsletters go? If you currently are sending e-newsletters, heres an idea for you consider. You can apply this concept to your existing e-newsletter. Email Heaven?

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity

eMarketer ). eMarketer ). 62% of B2B vendors in North America use webinars and webcasts in marketing, though usage is considerably higher at the enterprise level (79%) than in SMB firms (61%).( 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ).

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[Report] Nielsen to Track On-Demand Video Content

Content Standard

AdAge reported that the new service would boost Amazon’s ad revenue, “which eMarketer estimates will be more than $1 billion this year, up 40 percent from 2013.” Video only trails “in-person events” and “webinars/webcasts” by less than 10 percent.

Demand 40
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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently. What can you send via email?

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B2B Lead Generation Blog: Cold Calling Tips for the complex sale

markempa

Peter explains that we can use a bit of marketing ESP by combining our shared knowledge from various mediums such as email newsletters. He writes, "One of the best ways to pre-qualify your leads is to work off a list of those contacts that have subscribed and clicked thru on the content of your email newsletter marketing efforts.

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B2B Lead Generation Blog: BeTuitive Publishing Book Review

markempa

« Closed Loop Feedback: The Missing Lead Generation Huddle | Main | Sales Leads Are Too Valuable For Sales People Alone » BeTuitive Publishing Book Review Each month, one of the folks over at BeTuitive Publishing writes a business book summary and review that is included in their newsletter and blog.

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B2B Lead Generation Blog: Podcast: Duct Tape meets Lead Generation for the Complex Sale

markempa

While youre visiting Johns blog, be sure to subscribe to his newsletter. While youre visiting Johns blog, be sure to subscribe to his newsletter. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Its terrific. Its terrific.