Customer Experience Matrix

SEPTEMBER 3, 2009

A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. Assuming that consumers spend about the same amount of time with both, and that advertising on both is equally effective, online media should get a larger share of ad budgets. Where are marketers moving their budgets?

Spending 120

Spending Media Mobile Advertising Forrester 120

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. Does it sound familiar?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Ambal's Amusings

JULY 22, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Managing your messaging and brand consistency across marketing execution means that all of your tactics must be included in your overall marketing strategy. Laura Patterson's book Marketing Metrics in Action. Ardath Albee's Tip.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. Ardath Albee's Tip.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

markempa

AUGUST 30, 2007

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. After the event, you have it transcribed. Laura Patterson's book Marketing Metrics in Action.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

The Effective Marketer

FEBRUARY 3, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone. Check them out, pick a couple and start planning!

Conference 100

Conference Planning Work Management Marketing Management 100