Research Strongly Supports Shifting to a “Converged Growth,” B2B Go-to-Market Organizational Model, Led by a Chief Growth Officer
ANNUITAS
AUGUST 19, 2022
Customers’ greatest frustrations occur when there are disconnects between touch points — such as marketing emails and sales/service conversations that seem at odds. ” LinkedIn : “[T]he role of Chief Growth Officer has increased by 37%. Nurturing Holistically – Cross-Channel, Cross-Team and Cross-Buying Stage.
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