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MarTech’s email marketing experts to follow

Martech

To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. This is who you have to follow if you don’t want your email campaigns getting left behind. Twitter : @JenCapstraw (3.9K followers) LinkedIn : JenCapstraw (4.3K followers). Justine Jordan. “In

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The Top 9 Social Networks For Businesses

Marketing Insider Group

Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity. Targeted Advertising: Paid social media advertising allows for precise targeting based on demographics, interests, and behaviors, ensuring that ads reach the most relevant audience.

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What B2C Strategies Can You Use in B2B Marketing?

KoMarketing Associates

However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience. According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent.

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5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

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5 Ways to Get More People to Your Content

Content Marketing Institute

If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook. The fastest way to drive traffic to your #content is through paid #socialmedia, but spend wisely. Advertise your best content. Click To Tweet.

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The Ultimate Guide to Internet Marketing

Hubspot

To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design. Or, you could pay a social media influencer to share images of your products to her already well-established community. To properly employ email campaigns, you’ll need an email list. Email: JetBlue.

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How to Sell Out Your Next Event [+Tips From INBOUND Marketers]

Hubspot

The people who came the year before may be your biggest supporters and are more likely to immediately purchase the tickets, even if you don't have all the details for the event hammered out quite yet. They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event.