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Eloqua Adds Free Implementation Offering

Customer Experience Matrix

On Monday, Eloqua announced a new free deployment service for its clients. It follows last month’s free deployment offer from Eloqua reseller Pedowitz Group , which generated quite a bit of comment on this blog. Advance preparation involves filling out a survey and receiving (if not reading) simple documentation.

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How to Audit your Prospect Database to Ensure GDPR Compliance

Televerde

It’s important to know there are a number of vendors that actually provide tools to help that will help you audit the different places where you store data, and an audit will help you understand and chart both the locations and actual types of personal data that you stored. Here are some easy guidelines to follow: .

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Convertr look to provide integration in an increasingly crowded martech ecosystem

ClickZ

But in a market that is constantly getting saturated by vendors, how is Convertr looking to stand out? There are a ton of vendors in the market today and the problem consistently keeps getting worse, because for the buyer – they’re still operating and buying technology in silos.

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Marketing Automation Interview Questions (Use-case based)

Capstone Insights

Responses to listen for: Email Reporting: Review batch emails sent out in the past month. Those with high opt-outs, high spam reports, and low click through rates likely had an overly broad defined target group. Email timing: Not all emails need to be sent out immediately when they are requested (e.g.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Consider opt-in, unsubscribe, and bounce processing. Predictive Analytics and Machine Learning: Likely the most forward and innovative trend in data if making the most of feedback and form fill outs. We use Eloqua to support direct messaging for the revenue administration. Email Marketing & Online Marketing.

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37 reasons that video content is king

Biznology

75% of an automated email marketing providers reduced the number of subscriber opt-outs by 75% when e-mails incorporated video. About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad.

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5 Simple Steps for Building Your Owned Audience

DivvyHQ

Turns out, content marketing is much easier and more effective when you have an existing, owned audience that has already opted in (in some fashion) to hearing or learning from you. The end result of this exercise would ideally lay out all of the data (fields) that you would like to capture for an individual contact record.