Customer Experience Matrix

AUGUST 29, 2011

Summary: Eloqua's registration statement offers new and interesting details about its business. Hopefully it's accurate -- I think that SEC rules prevent them from commenting if it's not. Eloqua last week filed for an initial public offering of its stock. I expected it to grow as Eloqua sold into larger accounts.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

Customer Experience Matrix

DECEMBER 13, 2011

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. But there’s also a growing realization that many marketing automation systems are used for only simple tasks – often no more than email, landing pages, and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

MAY 27, 2009

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. The behavior data captured by marketing automation systems restores the balance by providing an alternate source of insights into prospect interests and intentions.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

ANNUITAS

MAY 5, 2020

Demand marketing technology isn’t new, nor is its impact on how companies can achieve growth. What started with a need to reach buyers in an online world has ballooned into more than 7,000 marketing technology tools to choose from. What marketing automation platform is currently in place, and how well is it working?

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Customer Experience Matrix

NOVEMBER 19, 2008

My original plan had been to add several marketing automation vendors with significant presence in this market. My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

MAY 25, 2016

This has landed them at the center of today’s Account Based Marketing excitement which, in turn, paved the way further developments such as last month’s announcement that Demandbase data and account scores would be part of Oracle Eloqua ’s ABM solution. In a way, I’m pleased to know Demandbase still doesn't do everything.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

SnapApp

MAY 22, 2015

A 2013 report by Gleanster found that 79% of top-performing companies use marketing automation. According to Gleanster, “the future of marketing is all about data-driven rules-based customer dialogs. The best way to deliver leads to Eloqua is with our Audience App. Marketo, HubSpot, & Pardot.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

Customer Experience Matrix

OCTOBER 30, 2006

Not to be obsessive or anything, but I do want to respond a bit more to the anonymous comment on last Thursday’s post, which said (the comment, that is) “Eloqua is definitely a marketing automation and campaign management tool. MRM is not something Eloqua does now, but I would expect them to in the future.”

Eloqua 120

Eloqua Resource Management Marketing Automation Services Work Management 120

Customer Experience Matrix

APRIL 2, 2013

By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. But it also means expenses are $273,000 per employee – much higher than the $200,000 rule of thumb.

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

Customer Experience Matrix

MARCH 3, 2009

Usability Items for Simple Marketing Programs (note: this is a slightly revised version of the original post, reflecting vendor feedback.) Yesterday's post described the background of this usability scoring project and gave scores for several items that apply to both simple and complex marketing programs.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

OCTOBER 10, 2012

I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. That’s important in itself, since those missing links are the greatest obstacle to showing the value of B2B marketing efforts through revenue attribution.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

SendinBlue

JUNE 29, 2022

Wondering if you need marketing automation software? How much time and money do you waste while managing critical marketing processes manually? More conversions, increased productivity, and more sales leads are among the key benefits of marketing automation. What Is Marketing Automation Software?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Customer Experience Matrix

FEBRUARY 26, 2009

If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. I’d already noticed that the simplicity-focused vendors ( Marketo , Infusionsoft , OfficeAutoPilot and, as of yesterday, Genius.com ) build their campaigns as a list of steps with no branching flows. (To

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

markempa

APRIL 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. All to often companies invest in expensive software before they fully understand the fundamental operational processes that it will be supporting.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

JANUARY 31, 2010

Placing them all in the same product adds cost and complexity, which are not a software developer’s friends. Rather, it has conceded the lower tiers of business marketing to simpler systems and aimed Marketing Studio at marketers who need greater sophistication and will accept higher cost and complexity to get it.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Ambal's Amusings

DECEMBER 14, 2011

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Convince & Convert

OCTOBER 2, 2013

Companies like GE, Avaya, Monetate, and more have all filled key marketing positions with journalists and editors from media companies. This is now the rule and not the exception. Todd Wheatland , Head of Global Marketing at Kelly Services OCG, doesn’t create content every day, but when they have a story to tell, they maximize it.

Work Management 133

Work Management Media Marketing Management Marketing Automation Services 133

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 We say this because we find almost all B2B marketing deadly dull.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Vidyard

APRIL 27, 2015

If you’re a company selling software to large enterprises and most of the video views are coming from consumers or small business owners, how valuable was that video to your business objectives? Vidyard has taken an innovative approach to integrating with CRM platforms like Salesforce. Sounds amazing, right? Well it is.

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Multi-Platform. By TJ Raphael.

B to B 40

B to B Paid Content Social Media CMS Development 40

Customer Experience Matrix

JANUARY 3, 2013

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. One vendor taking advantage of this opening is RedPoint.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

thePoint

MAY 25, 2018

a customer service rep, salesperson, or a savvy engineer that goes to a lot of conferences), so cast a wide net. that provide more in-depth information about your products/services. Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. account-based marketing programs, etc.)

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Customer Experience Matrix

MARCH 2, 2010

Summary: Eloqua's SmartStart gets marketers rolling in less than one week. It does require extensive preparation, but Eloqua leads you through that too. Eloqua last week announced a money-back satisfaction guarantee for clients who participate in its SmartStart deployment program. By happy coincidence (OR WAS IT?),

Eloqua 120

Eloqua Work Management Marketing Automation Services Marketing Automation 120

Customer Experience Matrix

MAY 20, 2009

Vendors who replace conventional decision rules with automated statistical methods may gain a key competitive advantage because the automated methods produce substantially and measurably better results. Summary: basic demand generation features are close to a commodity. This brings us back to features.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. The trick in using social media monitoring tools is not to automate “fast, shi**y answers&# as Steve put it, but rather to find the right person to respond. BeeTag is her favorite.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Martech Advisor

OCTOBER 7, 2019

The position of a marketing automation manager and specialist is sought after as the martech industry continues to grow exponentially. Let’s look at the role of a marketing automation specialist, skillset, job description, and how you can get started in this lucrative role. Strong Business Acumen.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Customer Experience Matrix

FEBRUARY 10, 2011

Summary: A close look at which vendors have the least common features finds some are widely distributed, while others are concentrated among products for big companies. The main point, at least as I saw it, was that no single vendor dominates everything. Green cells indicate at least one vendor in the group supports an item.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Single Grain

MAY 31, 2023

AI for marketing refers to the strategies and tools that leverage artificial intelligence in designing and optimizing marketing campaigns to drive better results. This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Single Grain

AUGUST 21, 2014

Marketing automation programs are the digital marketing industry’s current “in vogue” subject. Below, we’ll cover twenty-five of the most important things you need to know about marketing automation (or “MA”) programs. What Is Marketing Automation? MA programs can automate email nurturing campaigns.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

Vidyard

SEPTEMBER 24, 2019

To do that, you need a video hosting service. How to Know Which Video Hosting Tool is Right for You 4. Video Hosting for Business: Which Platform is Right for You? The best video hosting software goes even further: It integrates into your existing applications to make the business run better. Contents 1. DailyMotion 5.5

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Customer Experience Matrix

MARCH 16, 2011

Summary: eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems. eTrigue officially announced its new DemandCenter marketing automation system on Tuesday, replacing an earlier product dating back more than five years.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Features 120

Customer Experience Matrix

FEBRUARY 13, 2009

At that time, I posed a set of specific questions to the demand generation vendors in the Raab Guide. More than anything else, this exercise reinforced my understanding of how hard it is to answer a seemly simple question about a software product’s capabilities. But what if all three vendors fail on one detail or another?

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Litmus

FEBRUARY 17, 2020

Your email service provider is the beating heart of your email program. With so much riding on a single tool, choosing the right one can feel daunting—and now we’re talking about choosing multiple ? In our latest State of Email Service Providers Report , we explored how teams of all sizes and structures send their emails.

Budget Programs 85

Budget Programs Marketing Automation Services Work Management Brand Identity 85

Customer Experience Matrix

MARCH 4, 2009

Usability Items for Complex Marketing Programs (note: this is a slightly revised version of the original post, reflecting vendor feedback.) This post will complete the demand generation vendor usability scores by looking at items that contribute to usability for complex marketing programs. Multiple scores per lead.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

MARCH 2, 2009

(note: this is a slightly revised version of the original post, reflecting vendor feedback.) The only exceptions were a couple of cases where it seemed most fair to give a vendor half-credit. Since the actual scores for most items were 1 or 0, I simply added up the item scores to get composite scores for each vendor.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

MAY 15, 2008

Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ).

Demand Generation 120

Demand Generation Demand Marketing Automation Services Marketing Management 120