TrustRadius Marketing

NOVEMBER 14, 2019

The real value with lead management is turning your top of the funnel leads and website visitors into marketing qualified leads for sales to close. For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers. Lead Management Features.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Vidyard

NOVEMBER 18, 2016

We know whether it’s an eBook or a white paper, or case study, the people consuming the content are trying to answer the question “What’s in it for me?” It really gets to the point and doesn’t use fluffy words. And in terms of what we’re saying, we want to serve up content that people will find valuable.

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Everything Technology Marketing

FEBRUARY 19, 2011

Filling this need for information with compelling, high-value content, a vendor can not only have successful social conversations with prospects, but also high-quality leads that fill the funnel.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Vidyard

APRIL 4, 2014

As a marketer, there are times when either option is well and good, but a lot of the time you’re hoping to make helpful content to generate leads or guide prospects through the sales funnel. By connecting your content to a clear CTA, you can be sure you’re being especially strategic in your video marketing efforts.

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52

Vidyard

JULY 7, 2016

When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. Then it’s about building that into the funnel and eventually measure the results.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

thePoint

MAY 25, 2018

Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. Lead generation activities fill the very top of your funnel with various types of leads from “suspects” to potentially-qualified opportunities. that provide more in-depth information about your products/services.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Heinz Marketing

SEPTEMBER 3, 2018

If you’re joining us on the Live Radio Funnel Media Radio Network, thanks so much for joining us. We find that we’re constantly having to pivot message, or pivot how we define even something as fundamental as our marketing funnel, or our sales funnel, and relying on them to help drive some of that direction.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Work Management B2B Sales 44

Convince & Convert

DECEMBER 7, 2011

Marketface doesn’t blog, create white papers, produce podcasts, or anything we would consider to be modern content marketing. Lead automation software company Eloqua epitomizes The Full Monty. In Trust Agents , Chris Brogan and Julien Smith called this “Giving Your Ideas Handles” and Eloqua certainly does it.

Top of Funnel 137

Top of Funnel Eloqua Content Marketing B2B Thought Leadership 137

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. Here are all our white papers. So how do we do that?

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Vidyard

JULY 21, 2017

When sending communication to top-of-funnel leads, the associated video should be short and sweet and doesn’t necessarily have to go into product details. When sending communication to top-of-funnel leads, the associated video should be short and sweet and doesn’t necessarily have to go into product details.

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

Convince & Convert

JANUARY 11, 2017

Now, whatever tracking method I’m using—if this is Google Analytics, a marketing automation platform, like Act-On, SalesFusion, Marketo, Eloqua, all those technologies—it is going to tell me as the marketer that this lead came from a Google search. What’s triggering them to move further along in a marketing funnel? Daniel: Yeah.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

ClearVoice

OCTOBER 28, 2019

Despite these disappointing success rates, marketers continue to do the same thing: drive people to a landing page and request the consumer’s contact information in exchange for something (a guide, white paper, case study, webinar, etc). Don’t get me wrong. The second time they come back, you ask for their name.

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

Content Marketing Institute

APRIL 26, 2018

All three of the panelists’ publications sit at the top of the funnel, attracting audiences with compelling stories and typically keeping brand and product mentions to a minimum. Each team focuses on creating a sustained cadence of editorial content, not white papers, e-books, or other demand-gen pieces.

Top of Funnel 101

Top of Funnel Brand Identity Branding Marketing AI 101

Vidyard

DECEMBER 9, 2014

Using these three technologies integrated with their marketing automation platform (Eloqua), the company was able to qualify better leads, faster. This video helps put a peer perspective on the topic, and connect to our prospects in a relatable way that just can’t be done with a white paper or web page.”

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

SnapApp

MARCH 20, 2014

Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness.

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

SnapApp

FEBRUARY 20, 2014

Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

Vidyard

JULY 15, 2013

Content is proving to be a powerful tool of attraction, but with everything from infographics to white papers to consider including in your marketing mix, why is video your best option? We’re psychologically attracted to compelling video Susan Weinschenk, Ph.D.,

Video Marketing 50

Video Marketing Top of Funnel Planning B2B Thought Leadership 50

SnapApp

FEBRUARY 27, 2014

White Paper. Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Guides are great sources for lead generation, thought leadership, top-funnel awareness, and mid-funnel evaluation. Mobile App.

Top of Funnel 48

Top of Funnel Content Marketing Thought Leadership Digital Marketing Funnels 48

Nudge.ai

JUNE 21, 2018

The first startup I did was a company called Eloqua in the marketing automation space. Really took marketing as part of that journey sort of from an arts and craft discipline in the late ’90s, early 2000s to the marketing automation driven, NQL funnel, analytics, data, process discipline that it is today.

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31

SnapApp

DECEMBER 14, 2016

Provide solutions and start them on the sales funnel. We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. Tie the top of the funnel to revenue. Tying top-of-funnel activities to ROI results is critical to protect the budget and resources that fuel your marketing department.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62