Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. .

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Vidyard

APRIL 12, 2017

Jeff has more than two decades of leadership experience building SaaS, Cloud and Enterprise B2B software companies including Dynatrace, RSA Security, Navisite, Oracle and Akorri. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Customer Experience Matrix

FEBRUARY 12, 2013

The most notable is Eloqua, which as a public company has to report its results. For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* million vs. 39.6

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Vidyard

APRIL 12, 2017

Jeff has more than two decades of leadership experience building SaaS, Cloud and Enterprise B2B software companies including Dynatrace, RSA Security, Navisite, Oracle and Akorri. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

Jeff has more than two decades of leadership experience building SaaS, Cloud and Enterprise B2B software companies including Dynatrace, RSA Security, Navisite, Oracle and Akorri. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

LeadSloth

OCTOBER 15, 2010

MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. Forrester Lead Management Overview. After that, Andre Pino, the new Forrester B2B Marketing principal analyst gave a nice overview of lead management.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Customer Experience Matrix

OCTOBER 27, 2006

This study looked at several types of software, not just CRM. In fact, I’m starting to think that the hosted firms catering to small and mid-sized businesses are really creating an entirely new category of software. If there is on-premise software with a similar mix of functions, I’m not aware of it.

CRM 120

CRM Vtrenz Marketing Automation Services Marketing Management 120

Customer Experience Matrix

DECEMBER 27, 2010

These are conceptually quite different from the dimensions used in the Gartner and Forrester reports* , which are designed to illustrate competitive position. . - vendor strength , which assesses a vendor’s current and future business position. This is a combination of company size, client base, and financial resources.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

markempa

NOVEMBER 29, 2016

The reason is, of the 13 years that I was in software sales, I sold into marketing for 10 of those years. I literally just had this question, being interviewed for a Forrester research report on social selling. Thanks for having me today, I’m excited about the discussion.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Directive Agency

FEBRUARY 22, 2019

A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. Let’s use an example of a B2B SaaS solution: CRM Software. One of your target keywords might be: “crm software”.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The Effective Marketer

MARCH 9, 2010

Sure, our email marketing software has some canned templates but they are very bland. What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Is always good to see what’s out there to give you some ideas.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. But that issue was resolved just a few years later when the first marketing automation software suites came to market. I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. I agree, more companies are adding marketing automation and marketing software in general to their budgets. You may have to click to enlarge the funding timeline infographic above.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Metadata

APRIL 22, 2021

And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And then before that, I worked at a software company, Webtrends here in Portland, Oregon. They actually created that noise. They wanted that to happen.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And then before that, I worked at a software company, Webtrends here in Portland, Oregon. They actually created that noise. They wanted that to happen.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And then before that, I worked at a software company, Webtrends here in Portland, Oregon. They actually created that noise. They wanted that to happen.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

ANNUITAS

JULY 17, 2012

or maybe, “Why Eloqua?” Social media gives me the opportunity to be part of the conversation and share content whether it is Eloqua-branded, industry articles, or thought-leadership pieces. This year our Eloqua Markie Awards had 176 submissions for 20 categories. But I not only know the buyer, I also know our customers.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

or maybe, “Why Eloqua?” Social media gives me the opportunity to be part of the conversation and share content whether it is Eloqua-branded, industry articles, or thought-leadership pieces. This year our Eloqua Markie Awards had 176 submissions for 20 categories. But I not only know the buyer, I also know our customers.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

Metadata

MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. So Forrester and Gartner actually ended up adopting the terminology that we coined. .” My name’s Joe Chernov, I lead the marketing team at Pendo.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

SnapApp

DECEMBER 14, 2016

We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. We all look to reviews for validation of our choice to buy and it is not any different in software. This Forrester report on The Rise of Intelligent Agents is a good primer.). Forget the software. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Metadata

FEBRUARY 16, 2021

And we’ve obviously been able to get and keep the attention of the senior sales leaders there, to very repeatable analysts like constellation research, just today, the day that we’re recording this, they recognized us on their list of best enterprise software whatever company of the year. He founded Eloqua.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52