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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. This sold out event brought together some of smartest marketers from all over the world. To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Because it’s real.

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New Marketing Automation Report: Venture Funding is Key to Success

Customer Experience Matrix

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. Although the VEST is primarily intended to help people who are buying a marketing automation system, its database also provides a statistical portrait of the industry.

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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. After a close analysis of the alternatives, I have decided the Alexa.com traffic statistics are the best indicator of vendor market presence. In any event, I’ve listed both sites in the table.

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Riding the IoT wave at PTC

SWZD

These solutions use predictive analytics to anticipate and prepare to rapidly address a part that might be statistically possible to fail. They use Eloqua for Marketing Automation, and Full Circle Insights for tracking Lead to Revenue. Demand Generation. We also discussed PTC’s use of social media.

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Three Strategies for Optimizing Email Monetization

Anyword

Email—once considered “dead” and old-school—has statistically shown to deliver conversions, drive sales and garner audience trust. Renee has presented at several Marketing Sherpa and Eloqua (Oracle), Marketo (Adobe) and Hubspot events. The post Three Strategies for Optimizing Email Monetization appeared first on Keywee.

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Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

Obviously any survey based on 36 net responses (and self-selected at that) has little statistical value, but I still think the broad results are extremely interesting. But the numbers are very small, recency may also introduce some bias, and in any event even the earlier customers are highly satisfied. the system itself 0.67

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0