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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

4: Cost-Per-Lead (CPL). . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. CPL thresholds will vary quite a bit based on the product and industry. Tracking method – Eloqua. . .

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Video Email Marketing: How to Boost Your Sends with Video

Vidyard

Video Email Marketing Statistics. Cut costs: Videos can lower your cost per lead 19%. Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. Event invites. Event follow-ups. How to Attach Videos to Your Emails.

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Video Email Marketing: How to Use Embedded Video to Boost Sends

Vidyard

Video Email Marketing Statistics 4. How to Attach Videos to Your Emails How to Add Video to Email with a Video Platform Video platforms like Vidyard integrate to all the top email marketing tools like HubSpot, Marketo, Act-On, Eloqua, and more. Contents 1. What is Video Email Marketing? Benefits of Video in Email 3.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. Which was an interesting statistic no doubt for many of us in business today. Could Facebook become a Lead Nurturing platform? I like numbers. But Facebook?