Eloqua Event Statistics Vendors 
Customer Experience Matrix
NOVEMBER 19, 2008
My original plan had been to add several marketing automation vendors with significant presence in this market. My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. How to choose?
Customer Experience Matrix
FEBRUARY 1, 2012
I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The VEST provides by far the most detailed, objective information available on industry vendors. For those of us who don’t get out much, that’s downright exciting.
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Customer Experience Matrix
APRIL 28, 2009
As of April 29, I've received 40 responses, of which I've discarded two as incomplete and two because they related to vendors I considered irrelevant ( Zoho and Ad Giants PitchRocket). One measure of this is the distribution of vendors reported by the respondents, which clearly doesn't reflect the installed base of the industry.
Anyword
NOVEMBER 7, 2018
Email—once considered “dead” and old-school—has statistically shown to deliver conversions, drive sales and garner audience trust. A number of vendors provide email advertising platforms that support this strategy. Renee has presented at several Marketing Sherpa and Eloqua (Oracle), Marketo (Adobe) and Hubspot events.
The Effective Marketer
FEBRUARY 15, 2010
A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. United States License.
Lead Liaison
APRIL 8, 2019
In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. In fact, spend is on the rise as experts estimate 22% of a B2B company’s marketing budget is spent on events.
Hubspot
OCTOBER 13, 2014
Oracle buying Vitrue and Eloqua for $1.2B. The second parallel is how the marketing agency community has had to grow beyond its traditional channels of generating business: referrals, events, and cold calling. of assets to build out its Marketing Cloud. IBM buying CoreMetrics and Unica for $1B.
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