Webbiquity

SEPTEMBER 1, 2010

Amy Howell makes the case that “social media DOES NOT REPLACE traditional PR and marketing, but IT IS A WAY TO LEVERAGE what already works&# through a series of pro and cons of applying social media stragies in a traditional business environment. and what PR pros need to do differently to succeed in this new environment.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Heinz Marketing

MARCH 15, 2018

Open communication, especially in a remote environment, is critical to the effectiveness and morale of the team. This also creates an environment where your team can help keep you in the loop when you might miss things that happen in the office. What apps/software/tools can¹t you live without? What’s your workspace like?

Work Management 83

Work Management Full Circle Insights Planning Marketing Management 83

Digital B2B Marketing

MARCH 27, 2012

Eloqua has an active voice on the entire spectrum of content marketing. It could be a financial software package talking about supply chain management. For instance, an ROI tool needs to illustrate potential value to your audience in their own environment, not simply deliver average savings percentages or productivity increases.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

Varicent

MAY 31, 2018

The methodology used is based on my 23 years of experience in the software business, having built every post-sales function required to ensure that customers are successfully using technology—while making sure that it is done efficiently with the resources available. We had to figure out how we were going to address it.

Top of Funnel 40

Top of Funnel Enterprise Management Work Management Marketing Management 40

Ambal's Amusings

DECEMBER 14, 2011

Part of the answer to how to manage content marketing is the emergence of not only strategy and tactics, but also platforms, tools and software services. Manticore Technology, Marketo, Eloqua, to name a few). Some of these are as familiar as email platforms (for example Constant Contact, Emma, Mail Chimp, etc.),

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Ambal's Amusings

DECEMBER 17, 2009

The buying environment is shifting—faster than ever. But that issue was resolved just a few years later when the first marketing automation software suites came to market. It used to be that once you knew your prospects, it took a long time for that knowledge to become obsolete. That’s no longer true.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Heinz Marketing

MARCH 1, 2021

And I know that this has been a topic that’s been top of mind for CROs in CMOs for many years, and yet we still are working out of Marketo and Eloqua. At New Relic, kind of pioneered a new model for selling open source software. We’re working out or Dynamics or Salesforce. She then went on to New Relic, took them public.

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

Heinz Marketing

FEBRUARY 18, 2019

I got to know him very well back in the Eloqua days. Alex: To be clear, what the book is specifically about is the challenge of getting stuff done in a modern work environment. Every week, we are featuring some of the best and brightest minds in B2B sales and marketing. Today is absolutely no different. He is the CEO of Workfront.

Eloqua 68

Eloqua Verticals Work Management Enterprise Management 68

DealSignal

APRIL 5, 2018

You know, so I think that’s a familiar environment for a lot of us. Rob: [00:06:19] And so if you have 20 percent…let’s just start there. So I gave a Defcon 5 example because we see it and you asked what’s the most compelling reason people turn to us, right?

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

thePoint

MAY 25, 2018

In today’s B2B environment, you are likely aware of these lead generation, lead management, and lead nurturing functions and results. email systems like iContact or Constant Contact or marketing automation platforms like Eloqua, Marketo, or Hubspot). will all require hiring consultants who specialize in those environments.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Albacross

JANUARY 17, 2020

There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. It’s an efficient software for organizing, track and nurturing sales leads. I’ve researched and tested a bunch of different software and this is software that I’m using for 2020. Prospect.io

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Heinz Marketing

MAY 7, 2018

The good, bad & ugly with Mike Braund from Tableau Software. We are very excited to have with us Mike Braund , he is the Director of Marketing Operations at Tableau Software. He’s the Director of Marketing Operations for Tableau Software. This episode: Marketing Operations Exposed! Is it combining the two together?

Top of Funnel 42

Top of Funnel Work Management Marketing Management Lead Ranking 42

Webbiquity

OCTOBER 27, 2015

It’s nice that a piece of software “streamlines processes,” but 1) everyone says that (an exact phrase search on Google for that brings up more than 40,000 results); 2) no one would buy something that complicates processes(!) One enterprise software vendor talks about making its IT customers into business heroes.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Ledger Bennett

MARCH 31, 2020

A digital environment has the potential to create an incredibly lucrative situation for sales. Not everyone will have access to all singing, all dancing virtual events software but it doesn’t mean you can’t recreate the intensity of sales decision making. Take live questions and redirect to an FAQ section at the end of the tour.

Top of Funnel 52

Top of Funnel Webinar Metrics Eloqua Urgency Marketing 52

Martech

JULY 26, 2021

Being a power user of Marketo or HubSpot, Pardot or Eloqua. Some of the software we looked at in our just-launched MarTech Intelligence Report on the space are all-purpose project management tools, but, increasingly, vendors are adding features specific to common marketing workflows. Being admin for a Salesforce instance.

Paid Content 104

Paid Content Marketing Automation Services Work Management Marketing Management 104

ClickZ

MARCH 13, 2020

The platform, self-described as “all-in-one account-based marketing software” combines first and third-party data to help B2B companies target in-market accounts, manage audiences, and orchestrate marketing campaigns. Source: Terminus. Vajre wrote the book on ABM. Then, around 2010, predictive marketing started to take root.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Marketing Insider Group

JULY 28, 2011

Scott Brinker is President & CTO of ion interactive , a company that delivers post-click marketing software and services. Steve Woods is co-founder and CTO of Marketing Automation provider Eloqua. Jonathan writes the Manage By Walking Around Blog and is a former CEO of three software firms.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

ClearVoice

JULY 20, 2020

And with many workplaces and environments shifting from traditional in-office to remote working settings, technology has made working remotely and teamlancing easier and more accessible than ever before. Don’t recommend they start using Oracle’s Marketing Cloud (Eloqua). So, how can you build your own teamlancing model?

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

Lead Liaison

MARCH 1, 2019

™ integrates with a multitude of CRMs, including Salesforce.com and Microsoft Dynamics, as well as marketing automation platforms such as Salesforce.com Pardot, Oracle Eloqua, Salesforce.com Marketing Cloud, Adobe Marketo, and HubSpot. It supports all types of events; even those without badges. Lead Liaison is headquartered in Dallas, Texas.

Lead Liaison 48

Lead Liaison Lead Capture Lead Ranking Lead Scoring 48

ClearVoice

OCTOBER 28, 2019

In fact, according to research from WordStream , an online advertising software company, anywhere from 3 percent to 10 percent is a healthy conversion rate. If you are using a sophisticated marketing automation system like Marketo , HubSpot or Eloqua , you already have the ability to do progressive profiling.

Top of Funnel 58

Top of Funnel Lead Ranking Lead Scoring Sales Qualified Leads 58

The Effective Marketer

FEBRUARY 16, 2011

Whether they will all be around a couple years from now is still to be seen, but it does make for a highly competitive environment. Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. So much happening and new opportunities for everyone.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Hubspot

APRIL 15, 2014

We were focused on growing the business, acquiring customers, and building a software platform that was useful and powerful. It’s to clarify that we do not think we’ve created a utopian work environment, and that HubSpot is not perfect for everyone. We Make Decisions Faster. Kudos to you for focusing on culture first.

Rules 28

Rules Eloqua Hubspot Transparency 28

ANNUITAS

JULY 17, 2012

or maybe, “Why Eloqua?” Social media gives me the opportunity to be part of the conversation and share content whether it is Eloqua-branded, industry articles, or thought-leadership pieces. I need to understand their needs and their environment. This year our Eloqua Markie Awards had 176 submissions for 20 categories.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

or maybe, “Why Eloqua?” Social media gives me the opportunity to be part of the conversation and share content whether it is Eloqua-branded, industry articles, or thought-leadership pieces. I need to understand their needs and their environment. This year our Eloqua Markie Awards had 176 submissions for 20 categories.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

chiefmartech

AUGUST 14, 2017

How you manage your organization, adapting process and structure to a world of software dynamics, impacts your marketing. Rishi will describe how Dun & Bradstreet has rearchitected its marketing department’s Golden Triangle — people, process, and technology — to thrive in this new environment.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Act-On Software. The HubSpot Growth Platform is a full software stack for marketing, sales and customer success, with a free CRM at its core. Oracle Eloqua.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

SnapApp

DECEMBER 14, 2016

We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. We all look to reviews for validation of our choice to buy and it is not any different in software. Forget the software. SnapApp is positioned well for this. Back to top. Nathan Whitington. Trend 3. .

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62