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Should Your Brand Voice Stay the Same Across Social Channels?

Contently

Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Image credit: Elastic Email. They reach a product page or even the checkout page, but then leave the site before completing their order. Talk to them in this way, not saying how great features your product or service has to offer. Connect with him on Twitter and LinkedIn. But email personalization also has its challenges.

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4 Examples of Virtual Reality Marketing: Lessons for Marketers

Martech Advisor

According to a survey by Elastic Path , 56% of customers feel Virtual Reality (VR) is overrated. VR has primarily been used for product demonstration, increasing buyer awareness, and crafting personalized experiences where customers can get a look and feel of a product and its function. Audi’s Experience Ride.

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Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

He cited the Apple tribe -- all of us who rush out and buy new apple products just because. I was bouncing the topic around with my friend and colleague, Tim Dempsy ( @tdempsey ) of Elastic Brands , and he shared, "First and foremost, you have to define and articulate your tribe’s essence or mission. LinkedIn Groups.

Lead Gen 100
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ClickInsights: 3 important components that will make a great case study

Ambal's Amusings

LinkedIn Group – Success-Story Marketing Group. The average customer story of 2-3 pages should include at least 2-3 quotes that capture the customer's emotions and the impact of the product or service. Jill Konrath's book Selling To Big Companies. Joe Pulizzi's and Newt Barrett's book Get Content. Get Customers. Story format.

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5 Ways Audience Research Helps You Customize Your Landing Pages

Unbounce

For example, your company might be selling a SaaS product and dump your customers into buckets marked “marketers,” “founders,” and “business owners.” You reach out to ideal customers to get feedback on your Minimum Viable Product (MVP), and that’s it. See ya next year!*. Start with the big picture.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. and LinkedIn is the “oldest” network, with 79% of users age 35 and older. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter. MediaPost ).