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The Entrepreneur Interview Series #20: Lewis Werner, Quill Security Technology

Webbiquity

Advocates are trying to fix the industry by insisting that organizations conduct thorough risk assessments better allocate their resources. That’s because they are static, inflexible snapshots in time that lose relevance as soon as conditions change. And that organizations can exist in any combination thereof. The Launch.

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What is PDCA? (and Why It Matters for Marketers)

Marketing Insider Group

They both came to the conclusion that validating your assumptions before acting on them was a good idea. This added step of observing the current condition corresponds to the principles of Lean manufacturing and can, to this day, be found embedded in the Toyota Production System. Plan-do-check-act in Agile Marketing.

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The Marketing Ops Audit: Why It Matters and How to Do It Well

Vision Edge Marketing

Whether performed by one person in a small company or a large team in a billion-dollar business, it is present in 70% of Marketing organizations overall and in 82% of Best-in-Class (BIC) Marketing organizations. Source: Cook Up Your Best Marketing Performance, 2017 MPM Benchmark Study, VisionEdge Marketing, Hive9, and Valid USA.

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Industrial Content Creation for Scalable Manufacturing Content Marketing Needs GenAI + Human Expertise

Tiecas

Potential GenAI Output: “New alloys, polymers, and coatings specifically designed to withstand harsh operating conditions (extreme temperatures, corrosive fluids) common in power generation applications, extend valve lifespan and reduce maintenance needs.” Example: Incorrectly using the term “pressure” when “flow rate” is more accurate.

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The Secrets to Highly Effective Pharma Advisory Boards

SpotMe Blog

Discover how to run a highly effective pharmaceutical advisory board with event technology and best practices from pharma event experts who work with 10 out of the top 20 leading life science and pharma companies worldwide. Then share a summary report with all advisors on your event platform after the meeting to validate the key findings.

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10 B2B Sales Strategies for Building a Better Sales Pipeline

SalesIntel

The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. Changing economic conditions, which can impact the budget and priorities of potential buyers. Investment? What are the latest challenges in B2B sales strategies ? So, how do businesses sidestep these common pitfalls?

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Is Cognism Worth the Price? Comparing Cognism’s Pricing Plan

SalesIntel

Cognism offers SMBs, mid-market, and large organizations with globally compatible contact, company, and event information. Inaccurate data can lead to wasted time and resources and damage the credibility and effectiveness of marketing and sales campaigns. What are the features?

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