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5 Macro B2B Marketing Trends to Watch in 2022

Circle Studio

SWOT analysis on steroids. Taking a hard and regular look at your firm’s SWOT is foundational for moving towards a more strategic approach to your marketing. Competitive analysis is another foundational element of elevated strategy and it goes hand in hand with SWOT. Deeper evaluation of the competition.

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

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Essential Market Research Techniques to Create an Effective Marketing Strategy

Albacross

Surviving in a competitive market involves taking effective measures to ensure that you stay ahead of your competition. Focus Groups. It involves organizing a session with a small group of people that have certain common characteristics. Below is a list of techniques that you can use for carrying out market research.

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Using Your Competitors’ Knowledge to Build Your Business

The Lead Agency

SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) provides a structured framework to evaluate your own business against competitors, revealing areas of competitive advantage or vulnerability. Utilising online tools such as Google Trends , SEMrush , or SimilarWeb aids in identifying digital competitors and their online presence.

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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important? Hanson says one of the key issues in the debate surrounding demand-gen versus lead-gen is that many demand-gen purists simply aren’t conducting effective lead-gen campaigns.

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What is Marketing Intelligence?

TrustRadius Marketing

Identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) will help you develop business strategies that play to your strong points. These strategies will help you target your niche market more effectively. Customer Understanding: Focus on your Target Audience.

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How to Create a Marketing Communication Plan that Attracts Clients

Webbiquity

Here are some methods to conduct an audit: Create a survey to ask existing clients for feedback on your plans; Host focus groups with potential clients; and. It’s well worth conducting a SWOT analysis to help you develop your USP—it’s a good way to determine why clients will be attracted to your business.

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