ANNUITAS
APRIL 20, 2020
When it comes to demand marketing, what matters is how effective that content is at moving prospects through the funnel to closed-won. But being able to measure content effectiveness is still a challenge for many marketers. . Setting up an efficient and accurate content tracking system will involve more than just your marketing team.
ANNUITAS
MAY 2, 2023
This is in addition to its existing Salesforce CDP, which allows for segmentation and unifying data from various sources within an organization’s tech stack. You usually have to extract and mirror the data, causing a “doubling up” effect on storage costs. But Salesforce is solving this in an innovative way.
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ANNUITAS
NOVEMBER 2, 2021
But only 65% of B2B decision makers say the remote model is equally or more effective than what they were doing before the pandemic. Many organizations have expanded their inside sales teams, either through hiring or transitioning field sellers, to accommodate this shift. Mutual agreement on terminology is a building block.
ANNUITAS
NOVEMBER 15, 2021
However, almost a full third of decision makers say the approach is less effective than what sellers had going pre-2020. In this breakdown, we share three concrete changes you can adopt within your own organization to build better digital relationships. Increased opportunity/lead cost efficiency. Inside sales provides: ?
ANNUITAS
JANUARY 21, 2020
If you have the latter motion, you are stuck in a state of random acts of sales and marketing — which is a typical side effect of such an inside-out, product/service-led go-to-market strategy. How efficient is your aggregate lead-to-revenue motion? How do you know if you engage in random acts of marketing?
ANNUITAS
FEBRUARY 23, 2021
Effective growth leaders are focused on achieving aggressive revenue goals – but achieving these goals requires growth leaders to also focus on the underlying processes and infrastructure that allows them to do so in a scalable and repeatable way. Most organizations lack the necessary end-to-end visibility.
ANNUITAS
JUNE 25, 2020
Companies (and growth leaders) who successfully align their people, processes, content, and technology around the customer journey deliver up to 10 times more sales growth * than organizations who do not unite all of these elements. How are you aligning your organization around this growth pivot? Steve Hardy, CMO, Secureworks.
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