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Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

And the beauty of that focus on accounts is ABM’s ability to deliver truly unique, engaging, and personal buyer experiences that regular B2B marketing strategies simply cannot. Working from home, prospects became more difficult to reach, and businesses had to find new ways to cut through and engage with people on a personal level.

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Interview with Mark Schaefer

Onalytica B2B

Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. In 2015 Mark was the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweeted marketing authorities in the world. Location: Tennessee, USA.

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27 excellent MarTech sessions available for free? But wait, there’s more…

chiefmartech

They’ve crafted educational presentations that will give you valuable insight into 27 different topics, such as: The Right Way to Buy Marketing Technology (Real Story Group). Truth About Personalization: Using a CDP to Personalize Marketing (Arm Treasure Data). Forget B2B and B2C: The Future of Marketing is P2P (On24).

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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

Note, though, that while editorial outlets are hungry for “hot takes” from known personalities and controversial voices, the hot take style tends to annoy people as much as it engages them. Writers often deliberately choose a company or personality they want to include in a story. Unfortunately, this is not a solid assumption.

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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. This year’s event was bigger and better than ever.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Get Personal. One thing that social enables us to do is learn about our customers in a very personal way.

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The Ultimate Guide to Nonprofit Fundraising

Hubspot

Nonprofit organizations can be philanthropic, religious, educational, artistic, or scientific in nature. With individual fundraising — also known as personal fundraising — you can ask people within your network, such as friends, family, or colleagues, to donate to your cause. Individual Fundraising. Individual Event Donations.