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Why Video is the Key to Happier Customers

Vidyard

And, while your support team can’t always afford to throw more human-hours at the challenge of educating them, you can deploy self-help resources that hand them the keys to their own success. Video itself is also a perfect medium for education. Here’s why. How video leads to better, faster, cheaper support: 1. Email: $2.50

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What is: audio advertising?

Choozle

According to an eMarketer study , more than three-quarters of US internet users will listen to digital audio formats like podcasts and streaming music at least once a month this year. According to a Forrester Research study, 28 percent of U.S. Consumers are spending more of their time in this digital medium at a surprising rate.

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4 Exciting Ways Influencers Can Turbocharge Your Marketing

Adobe Experience Cloud Blog

According to eMarketer, this year alone, 69.8 85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.” This is the real attention grabber and the easy one: according to eMarketer, influencer marketing returns $6.50

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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. Short Termism. Ardath Albee Recommends. Download the Guide: Design Nurturing Programs to Drive Sales.

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9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

Use these sources for insight discovery, professional education, and adding some intellectual weight to your content marketing: 1) Factbrowser. Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more.

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How to measure ROI on creating and marketing content?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. Ardath Albee's Tip.

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B2B Content Marketing - Less is the New More?

Ambal's Amusings

Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! And you write tons of resourceful, educational and interesting posts.