Easy Tip: Maximizing Your Whitepaper Downloads
Anything Goes Marketing
SEPTEMBER 25, 2007
I'm going through my old emails and I found one of those rare MarketingSherpa studies that are "open to the public". This is a great one that focuses on B2B lead generation. As you can see from the chart , people who are accessing white papers less frequently would prefer not to have to fill out a form. Really? I don't think you knew that! It's pretty obvious that we all hate filling out a form.
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