KoMarketing Associates

NOVEMBER 16, 2021

Most respondents (80%) cited a lack of time as the reason for this shortfall. Converge conducted its “Content Amplification Report” to closely examine how B2B marketers are making sure their assets reach the appropriate audience. The majority of B2B marketers (98%) claimed that they primarily amplify their content through social media.

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

Webbiquity

NOVEMBER 18, 2021

Being able to communicate with the correct context and timing is essential as a sales representative. Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. What is a Trigger Event? Image credit: Diego PH on Unsplash.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Martech

NOVEMBER 17, 2021

Crossbeam estimates that over 80% of B2B brands work with channel partners. Terminus, the ABM and B2B growth platform, has announced a new integration with Crossbeam. Crossbeam’s technology aims to address the common use case of B2B brands working with multiple channel partners, likely with overlapping accounts and prospects.

Advertising Agencies 95

Advertising Agencies Account Based Marketing ABM Acquisitions 95

Heinz Marketing

NOVEMBER 18, 2021

Search engine optimization (SEO) has always been a daunting subject in my mind—there is so much to it. And as a chronic overthinker, I can make any task seem insurmountable. Yes, SEO is a huge topic, and there is a lot to know. Yes, SEO is a huge topic, and there is a lot to know. What is SEO, and why does it matter? BrightEdge ).

Paid Content 133

Paid Content SEO Blogger Keywords 133

Martech

NOVEMBER 19, 2021

For most teams, I’d plan for what you think is 80 percent full, still allowing some room for people to be out of the office unexpectedly and work taking longer than the team expected (because let’s face it, that always happens). The following is a selection from the e-book “MarTech’s agile marketing for teams.”

Planning 104

Planning Effectiveness Marketing Outreach 104

Martech

NOVEMBER 19, 2021

One of the most frustrating things for customers is a fragmented brand interaction. And with consumer expectations at an all-time high, poor CX could end up breaking your marketing campaigns. 59% of customers will leave a brand that they love after just two or three negative interactions.”. It’s about optimizing for the user’s device.”.

Personalization 129

Personalization Paid Search Agency Work Management Conference 129

Martech

NOVEMBER 15, 2021

Meszaros highlighted a few key statistics from a Deloitte LLP survey: 80% of consumers are more likely to purchase from companies that they believe protect their personal information. Consumers want more privacy, but they still want personalized experiences. A transformation of data collection. A clear, data-driven personalization strategy.

Personalization 94

Personalization Privacy Work Management Conference 94