Biznology

JUNE 25, 2013

'I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site

Social Media 164

Social Media Social Marketing Media Planning 164

ANNUITAS

JUNE 25, 2013

'While the funnel has certainly made a big impact on B2B marketing and sales, there is an inherent danger in being too head over heels in love with the funnel.

Top of Funnel 169

Top of Funnel Demand Generation Marketing Funnels Demand 169

Convince & Convert

JUNE 25, 2013

'Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. When you’re in a public place, you don’t have to look far to find someone pre-occupied with a smartphone. This very same occurrence that you see on a day-to-day basis also happens at home, with tablets.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

Adobe Experience Cloud Blog

JUNE 25, 2013

'Author: Dayna Rothman Have you ever found yourself stuck in spreadsheet hell? Waking up the morning that your budget is due and dreading the time you will spend stuck in spreadsheet hell as you are trying to track spend on all of your marketing programs? Do you feel like a zombie as you stay up all night trying to reconcile invoices from different members of your team?

Budget Programs 105

Budget Programs Forecasting Marketo Thought Leadership 105

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Webinar Metrics

Industrial Marketing Today

JUNE 25, 2013

'My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

SME 94

SME SEO Search Marketing Optimization 94

Hubspot

JUNE 25, 2013

'One of the greatest misconceptions about inbound marketers is that we hate advertisements. Quite the contrary. We hate bad advertisements (but who doesn''t?), and we dislike inefficient marketing & advertising budget expenditures. On the flip side of the same coin, we also love knowing where our money is being spent, and exactly how much ROI we''re going to get back from it.

Advertising Agencies 61

Advertising Agencies Paid Search Agency Opinions Advertisements 61

EMagine B2B Blog

JUNE 25, 2013

'eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. We use this blog to provide educational material for our visitors on these subjects. Below is a sampling of some new website launches, and the services eMagine provided: The Lowell Five. Locally governed and managed with 160 years of strength and stability, The Lowell Five is a service oriented community bank providing comprehensive mortgage and loan products in excess o

Industry CMS 55

Industry CMS CMS Development Marketing Websites Paid Search Agency 55

Hubspot

JUNE 25, 2013

'Some events are cool. Some events are as stale as a week-old pizza crust. Okay. Confession time. I''ve done all the following at corporate events: fallen asleep sitting up, gotten a la-hot of work done on my mobile device, found refuge in an isolated corner, Googled how to grow an indoor herb garden. That''s the kind of stuff people do at events that have components falling on the spectrum from boring to downright frustrating.

Conference 53

Conference SME Network Marketing Paper 53

i-Scoop

JUNE 25, 2013

'You need a content marketing strategy. That’s what everyone tells you. So, why do you need a content marketing strategy/plan and how do you get started? In plain and simple English (I hope). As a marketer normally you’re accountable and have a duty and goals to accomplish. That’s why before spending money you develop a […].

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Content Marketing Planning 40

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

JUNE 25, 2013

'Anyone been to Google today? It''s paying homage to architect Antoni Gaudi, who is most famous for designing the Sagrada Familia church in Barcelona (and may or may not be the origin behind the word "gaudy," according to some in my friend circle). If you haven''t Googled yet today, the image is to the right -- now you''ll understand why it was hailed by Mashable as "barely recognizable.".

Social Networks 53

Social Networks Television marketing Network Marketing Internet Marketing 53

The ROI Guy

JUNE 25, 2013

'Improving sales effectiveness in this "Do More with Less" economy requires modern skills with interactive selling tools Alinean and Richardson, a leading global sales training and sales strategy execution firm, today announced a partnership to improve sales force effectiveness, creating an integrated offering of Richardson''s sales methodology and skills training with Alinean''s ValueStory™ interactive tablet-based selling tool.

Training 40

Training Tools Effectiveness Sales Cycle 40

EMagine B2B Blog

JUNE 25, 2013

'eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. We use this blog to provide educational material for our visitors on these subjects. Below is a sampling of some new website launches, and the services eMagine provided: The Lowell Five. Locally governed and managed with 160 years of strength and stability, The Lowell Five is a service oriented community bank providing comprehensive mortgage and loan products in excess o

Industry CMS 40

Industry CMS CMS Development Marketing Websites Paid Search Agency 40

The ROI Guy

JUNE 25, 2013

'ValueStory is a new guided value-selling App, a tool to advance traditional sales PowerPoints (PPTs) into something much more - delivering the data driven value storytelling and financial justification "Challenger" sales reps need to succeed, and today''s more frugal customer demands. ValueStory delivers dynamic whiteboards combined with interactive surveys, diagnostic assessments, benchmarks, cost / benefit analyses, and ROI / TCO calculators.

Video Marketing 40

Video Marketing Tools Storytelling Advertising Benchmark 40

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Crimson Marketing

JUNE 25, 2013

'If you are a marketer, you need to understand everything you can about your market. To do that, you first need to understand market segmentation, competitive strategy, and overall strategy. A key component of this is market research. The market research is easy, but gaining insights from that research is difficult. Your job is to find out as much as you can about your customers, and then figure out what to do with those insights.

Work Management 150

Work Management Marketing Management Research Paid Search Agency 150

Hubspot

JUNE 25, 2013

'Miniature video has been in the news a lot lately, thanks to Twitter’s Vine app where you make six-second movies, and Instagram’s new 15-second video feature. But over at YouTube, they’re finding shorter isn’t always better. “It’s kind of counterintuitive,” says Vanessa Pappas, Global Head of Audience Development at YouTube. “But we’re finding the audience is there for all types of content.

Youtube 59

Youtube Video Marketing Television marketing Mobile Advertising 59