B2B Marketing Directions

JANUARY 28, 2024

Source: Shutterstock (The concept of the "marketing mix" has been a staple of marketing for over 70 years. It's discussed in virtually all marketing textbooks and taught in virtually all introductory marketing courses. But does the marketing mix idea still have a place in 21st-century marketing? The answer is "yes," and here's why.) The marketing mix construct has been part of the marketing landscape for more than seven decades.

Relevance 70

Relevance Marketing Management Planning Marketing Mix 70

Heinz Marketing

JANUARY 28, 2024

By Win Salyards , Senior Marketing Consultant at Heinz Marketing In B2B marketing, staying ahead of the curve is essential. With the ever-evolving digital landscape, finding the right tools to connect with potential clients and partners is crucial. This is where You.com comes into play, offering a unique and powerful platform for B2B marketers to expand their reach and enhance their marketing strategies.

Marketing AI 68

Marketing AI SEM Advertising Agencies B2B Marketing 68

SmartBrief - Marketing

JANUARY 28, 2024

Super Bowl advertisers are shortchanging their brands by relying so heavily on celebrities, according to new research from System1 Group. System1 tested consumers’ emotional reactions to Super Bowl ads of the past four years (2020-2023) and found that commercials featuring brand characters consistently outscored celebrity spots for appeal, brand recognition and commercial impact.

Ads 62

Ads Brand Identity Branding Correlation 62

Fount Media

JANUARY 28, 2024

Data analytics has emerged as an absolute necessary component in the majority of industries, including healthcare, IT, retail, and manufacturing. It has evolved into a portal that simplifies difficult business decisions. Traditional business strategies and decisions were predicated on intuition; in contrast, insights have supplanted intuition in the digital realm.

Analytics 52

Analytics B2B B2B Marketing Email Marketing 52

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

DealSignal

JANUARY 28, 2024

In a Nutshell Selecting the right sales intelligence tool is more than just a choice—it’s a strategic decision that impacts your business’s bottom line. This article offers an in-depth comparison between two significant players in the field DealSignal and SalesIntel , and proves why DealSignal is the best SalesIntel alternative. We aim to provide you with clear, actionable insights that will help you decide which service best fits your business needs.

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52