Marketing Insider Group

JANUARY 23, 2016

Clarity is “the quality of coherence and intelligibility” and it’s the key to quality content. It’s a holistic approach to content that leaves you clear and confident – with the added benefit of bringing in more business. When you crack the code to create content with clarity you don’t just come up with a cool alliteration, The post How To Create Content With Clarity appeared first on Marketing Insider Group.

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Hubspot

JANUARY 23, 2016

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. We've all heard that you should never check your email when you first get to the office if you want to start your day at peak productivity. If you're not careful, you'll be lost in a black hole of links, articles, and email chains that don't deserve your morning attention.

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B2B Marketing Directions

JANUARY 23, 2016

One of the most important requirements for maximizing results from your lead generation efforts is responding to new lead inquiries in a timely and appropriate fashion. Unfortunately, it's clear that many companies still have work to do in order to satisfy this basic requirement. Timely Response Over the past decade, several research studies have examined the impact of lead response time on various aspects of lead generation success.

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Content Standard

JANUARY 23, 2016

Drones as part of a video marketing campaign? Virtual reality as an immersive, branded experience? The latest innovations at this month’s CES 2016 were an invitation for marketers to test their creative limits. The technology showcase was a spectacle of technologies and innovations fast approaching the mainstream. In some cases, those inventions are already being utilized as marketing technology, equipping brands with whole new dimensions of dispensing their message and connecting with an

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