Webbiquity
MAY 6, 2013
'With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. But as Rebecca Lieb recently noted , “Search, email, blogging, digital PR, and even (brace yourself) advertising have, and will continue to have a place at the table as content marketing grows in importance.”.
Crimson Marketing
MAY 6, 2013
'Content marketing is one of the best ways to engage and maintain your audience. Many of us already know that social media is the most crucial domain for continued communication and repeat interaction with our audience. But how do we create a cohesive synergy of these two fields? I recently came across a fantastic article that lists off the 6 key rules we must follow when blending our content marketing solutions with our social media marketing plans: 1.
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Adobe Experience Cloud Blog
MAY 6, 2013
'by Rajiv Kapoor Here’s a problem almost every marketer has faced. Let’s say you take a look at your conversions for the quarter and the results are not good. Conversions to marketing qualified leads are 10% below where they were last quarter. How do you know what the issue is? One cause of the problem could be that you did not have enough marketing activities.
B2B Marketing Traction
MAY 6, 2013
'If you decided late in the game that you must attend a sold-out trade show, there’s still hope. You can create a presence without exhibiting in a booth. For years I have been saying that there are many ways to market at trade shows without buying an exhibit space. An article in B2B Magazine, No booth? No problem. How one company used partnerships, guerrilla tactics to get the word out , inspired this blog post.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
MLT Creative
MAY 6, 2013
'The term “engagement” is often thrown around in conversations regarding marketing and social media. Increasing engagement is almost always addressed when discussing content, campaigns and new. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
markempa
MAY 6, 2013
'Tweet Five years ago, Dell had little presence on social media. That changed when the computer company realized 4,000 conversations about the brand were happening online every single day and the company was not present. Since then, Dell has invested millions of dollars’ worth of time and resources to join those conversations. In fact, one in 12 of Dell’s more than 105,000 employees have attended its Social Media & Community University , which encompasses up to 12 hours of training on how to
Hubspot
MAY 6, 2013
'Ready to get your hands dirty with some Twitter advertising? Now''s your chance! On April 30th, Twitter announced that advertising would finally be available to all users in the U.S. through the launch of its new, self-service ad platform. Previously, advertisers had to be invited to use Twitter ads -- and spend a minimum amount of money per quarter -- through the full-service platform.
Biznology
MAY 6, 2013
'Photo credit: Wikipedia. If I asked you to tell me about your best friend, how would you do it? Would you use a PowerPoint presentation with slides of bullet points? Or, would you tell me stories of long talks and adventures and other shared moments? Obviously, the first option is ridiculous and you would never use it to tell someone how great your best friend is, yet as marketers, it’s a trap we all fall into now and then when we’re designing our marketing materials.
Hubspot
MAY 6, 2013
'As a savvy inbound marketer, you''re already sold on the value of using social media. But good social media marketing is about more than engagement, lead generation, and wider reach. you gotta have some etiquette, man. Etiquette? Really? Like pinkies-up-at-tea-time stuff? While social media etiquette might sound like a stuffy practice, this is really just about having good social manners online.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Vidyard
MAY 6, 2013
While attending the 2013 Content2Conversion conference in New York City it was clear that video content as “the next big thing” for content marketers continued to be a key message and theme. Despite that, questions around video content came up in just about every session, indicating that the appetite to understand how to be effective with video is equally strong.
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