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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

While split testing compares two different versions, multivariate testing goes a step further by examining multiple variables simultaneously. Cost Efficiency: By making data-driven decisions, you minimize the risks associated with large-scale changes, ensuring that resources are allocated efficiently and effectively.

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Best Google Optimize Alternatives When It’s Time to Make a Change

Convert

Google Optimize is great — up to a point. When your experimentation program grows past a certain stage and you have a firmer grip on A/B testing, you’ll need alternatives to Google Optimize. Let’s dive deep into the strengths and weaknesses of Google Optimize and show you other options. What is Google Optimize?

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. Google Analytics — the most popular web analytics tool. Many businesses start with Google Analytics. Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate.

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A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. However, this can be a sub-optimal use of resources as the population in its entirety is impossible to capture.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. Google Analytics — the most popular web analytics tool. Many businesses start with Google Analytics. Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate.

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24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

Along with their Google Analytics research tools, the SumoMe suite helps you gain on-page insights and increase your email list. This tool is like Google Analytics meets SumoMe meets a CRM. Use this as a resource to see how you can design your email to get your message across in the best way possible, as fast as possible.

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What Is Conversion Rate Optimization Process: Five-Step Guide

Outgrow

Quantitative data analysis. Quantitative data analysis helps you understand how your visitors are reacting to your site or landing page. Tools like Google Analytics, Adobe Analytics , etc. Qualitative data analysis. Quantitative data analysis is great to start with but it’s not enough to paint a clear picture.