(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak
ANNUITAS
MARCH 19, 2020
There is immense value in using your business analysts to go beyond merely reporting on results and ask them to use their domain experience with the company’s data to put together insights on how marketing interacts with customers to drive ROI – and where you can pivot to drive ‘more’ ROI. this is not cold calling). .
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