Domain Google Microsite SERP 
Kevin Indig
SEPTEMBER 11, 2023
Unpredictable factors (Google updates, competitors, SERP landscape changes) make SEO forecasting tricky, but nothing leads to unrealistic goals more as the SEO baseline problem. Track before / after SEO metrics (sessions, clicks, CTR, conversions) when rolling out changes to pages, subdirectories and domains.
Convert
JULY 28, 2021
Google has been developing its machine learning and artificial algorithms for years and no other company has access to those testing and experimenting capabilities Google does. Following Google’s improvements and developments, SEO has been becoming smarter and more mature as well. Usability is Becoming Part of SEO.
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Content Standard
AUGUST 20, 2015
Microsite. A microsite is a domain that is separate from your brand’s website. There are several reasons to create one: Promotional campaign: Many brands use microsites as a way to promote an upcoming product release or event. Let’s explore a few of the options. Example: www.skyword.com/contentstandard/.
Kevin Indig
JULY 17, 2023
Microsites were originally invented for short-lived campaigns. For example, Spotify had a microsite for the Listening Together campaign, which aimed to bring people together by listening to the same music when the Covid pandemic spread in April 2020. Ikea’s Life At Home microsite covers how different people live in their homes.
Biznology
JUNE 6, 2012
Last time I wrote about cleaning house and freeing up Google’s index for your best content. In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs).
EMagine B2B Blog
MARCH 5, 2019
Google is Already Using Healthcare Schema. Schema.org is a collaborative community and initiative that was originally launched in 2011 by Bing, Google, and Yahoo. Google, for example, has reviewed over 130 trillion web pages. Google and Bing both use structured data that is based on schema.org vocabulary.
Hubspot
DECEMBER 18, 2012
Readers won’t regard your content well, and as a result, Google won’t hold your domain in high regard, either. 3) Those Millions of Microsites. I’ll create my own little websites -- many marketers have come to refer to these as ‘microsites’ -- and link to my domain from those! that doesn’t give you much control.
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