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Amplifying Your Content Strategy: Harnessing User Feedback for Effective Content Audits

ClearVoice

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. In this case, you can use Google Forms , which is free and intuitive.

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The Future of SEO: Five SEO Trends That Are Here to Stay

Convert

Google has been developing its machine learning and artificial algorithms for years and no other company has access to those testing and experimenting capabilities Google does. Following Google’s improvements and developments, SEO has been becoming smarter and more mature as well. Usability is Becoming Part of SEO.

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The baseline problem in SEO forecasting

Kevin Indig

Unpredictable factors (Google updates, competitors, SERP landscape changes) make SEO forecasting tricky, but nothing leads to unrealistic goals more as the SEO baseline problem. 📃 The challenge : SEOs often take last year’s performance as a baseline when forecasting, but that’s growth on growth.

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Should I Host My Content on a Microsite, Subdomain, or Subfolder?

Content Standard

Microsite. A microsite is a domain that is separate from your brand’s website. There are several reasons to create one: Promotional campaign: Many brands use microsites as a way to promote an upcoming product release or event. The post Should I Host My Content on a Microsite, Subdomain, or Subfolder?

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Grow your brand without advertising

Kevin Indig

Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. See Google or Apple, for example. People use many platforms at the same time: Google, Twitter, Threads, Email, etc.

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Microsites 2.0

Kevin Indig

Microsites were originally invented for short-lived campaigns. For example, Spotify had a microsite for the Listening Together campaign, which aimed to bring people together by listening to the same music when the Covid pandemic spread in April 2020. Ikea’s Life At Home microsite covers how different people live in their homes.

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Should You Test That? When to Engage in SEO Split Tests

Moz

Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). You can safely rely on GSC data if you've found it matches your Google Analytics numbers pretty well.”. Unfortunately, with Google and other search engines, there’s never a definitive way to answer that question.

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