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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. But Eloqua , Silverpop and Marketo remain industry leaders. I revisited that data today, adding a few new vendors and dropping some of the very minor ones. Pardot and (perhaps) Genius.com look particularly strong.

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True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

B22B lead generation vendor True Influence today announced a new product to help fill these gaps. Visits are tied to companies based on the user’s Web domain – a typical approach although one that can’t misses many sessions from home offices and mobile devices. They can export the domains, contacts associated with the domains, or both.

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The Great Resignation: Why Ensuring Data Quality Is More Important Than Ever ?

Smarte

Duplication and Suppression: SMARTe offers native integrations with Salesforce , Marketo , Eloqua, and many other CRM’s/MAP. Make sure your data vendor has the right Integrations and APIs to avoid duplication, refine segmentation, and lead routing.

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The Great Resignation: Why Ensuring Data Quality Is More Important Than Ever ?

Smarte

Duplication and Suppression: SMARTe offers native integrations with Salesforce , Marketo , Eloqua, and many other CRM’s/MAP. Make sure your data vendor has the right Integrations and APIs to avoid duplication, refine segmentation, and lead routing.

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The Truth About Intent Data

Rev

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. You can select a topic area and get that data at the account/domain level, not the contact level. The Truth Intent Vendors Don’t Want to Talk About. First, what is intent data?

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. Image by intographics from Pixabay | CC0 Public Domain.

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How to Drive More Sales with Intent Data

Leadspace

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. To ensure your vendor is properly tying topic data to buyer context (i.e.