WriteSpark

article thumbnail

B2B Tech Buyers Like Social Media

WriteSpark

Social Media. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. Templates for Marketing Documents. Sales Materials. White Papers.

article thumbnail

Buyers Increase Use of New Info Sources

WriteSpark

Social media. And because buyers look increasingly to the web and social media information, it means placing less emphasis on the document form and more focus on producing content in a variety of media that can be adapted and used in many outlets. Technology B2B websites.

Paper 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

expert) and Chicago Manual of Style-freak who dabbles in social media, works in. Where will the document be published? availability of the material or a concurrent social media push? Aim high—it can’t hurt, and it will. certainly help. If your ideal provider is a Hedge Fund SME (subject matter. Someone (or a.

article thumbnail

Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

expert) and Chicago Manual of Style-freak who dabbles in social media, works in. Where will the document be published? availability of the material or a concurrent social media push? Aim high—it can’t hurt, and it will. certainly help. If your ideal provider is a Hedge Fund SME (subject matter. Someone (or a.

article thumbnail

How Marketers Can Help Salespeople Succeed with Large Companies

WriteSpark

Social Media. B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. Templates for Marketing Documents. Case Studies. Content Marketing. Sales Materials. White Papers. Working with Writers. White Paper Writer. Writer on LinkedIn. DIY Marcom Resources.

article thumbnail

Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Social Media.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. Templates for Marketing Documents.

article thumbnail

Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

Social Media. Documentation or product development groups. The easy way to remember the difference:   If you are writing a document intended to sell a product to a customer, you need a technical copywriter. If you are writing a document to help a customer use your product, you need a technical writer.