Remove signature press-room
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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Know-How Harvesting: Create separate Public and Private My Documents and e-mail folders on each employees hard drive. Whenever users save or store a document or message, prompt them to decide whether the document should be stored in the Public (shareable) or Private folder. BIO, SIGNATURE ESSAYS. Island Press.

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How to Save the World - PKM An Update

Buzz Marketing for Technology

Know-How Harvesting: Create separate Public and Private My Documents and e-mail folders on each employees hard drive. Whenever users save or store a document or message, prompt them to decide whether the document should be stored in the Public (shareable) or Private folder. BIO, SIGNATURE ESSAYS. Island Press.

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Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

The full report was $500, and I’m a cheapskate so I don’t have all of the details, but the press release headlines that hit the wire I guess it was last week are pretty interesting, in that they point to a broad trend that we’ve brought up a couple times. You guys have a lot of room nights with me, and I love Hilton.”

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Step-by-Step Guide to Creating Brand & Editorial Guidelines

ClearVoice

Nike’s brand identity includes its signature “swoosh” logo and the company name in a bold, sans-serif font. professor, surfer, hippy, enthusiastic puppy, smartest person in the room, helpful nurse?). Signature colors. Signature artwork style. What kinds of words does your brand use? Nike: Just do it.

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Understanding Brand Identity

Hinge Marketing

Much of this confusion comes from the loose and inconsistent use of brand terminology in the popular press—and even in the marketing industry itself. Jeff Bezos may have been the first to describe a brand like this: “A brand is what other people say about you when you aren’t in the room.” But it doesn’t end there.

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14 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products

Hubspot

Who says the physical press release is completely dead? by-11 inch paper document. The press release -- which weighed in at a hefty 14 pounds, 13 ounces -- was made entirely of Cub Cadet's signature Triple 7-gauge steel, the same material used in their rugged lawnmowers. Image Credit: Adweek.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

We allowed the bold vision of knowledge-sharing to be diminished and appropriated by those who saw it is merely an exercise in automating the acquisition, storage and dissemination of documents. Each persons files should be set up the way they would set up their personal filing cabinet if the documents were all hard-copy.