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Why It Matters How Companies Capture and Handle Personal Data 

NetLine

There’s an argument to be made, however, that the EU’s policy change—which was first proposed in January 2012—was too late. It’s also why we became Privacy Shield Certified , leaned in on Brand Safety , and are more than ready for the California Consumer Privacy Act (CCPA ). . Ansip’s comments make (and made) plenty of sense.

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The Guide to Ethical A/B Testing: The Missing Component of Your Optimization Program

Convert

If you look into the future of optimization, you can see AI proposing hypotheses that are a thousand times more likely to impact the behavior of site visitors than anything we can conceive right now. GDPR, CCPA 2.0, What is Ethical Optimization & Why Should You Care? and Beyond: How Have They Changed A/B Testing & Analytics.

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