B2B Memes

MARCH 2, 2011

Beyond the “paid media” that advertising represents, they also have the “owned media” of their own blogs, Facebook pages, and twitter accounts, and the “earned media” of online word-of-mouth. But now that advertisers no longer need publishers for distribution, what’s left to offer them? Content, of course.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

NOVEMBER 28, 2011

But they are far more dramatic in real-time formats such as live-blogging or Twitter. The controversial aspects of putting process ahead of product are obvious even in older forms of online media such as blogs. Traditionalists might contend that such real-time publishing leads to a fragmentary and confusing picture.

Process 100

Process Product Media Validation 100

B2B Memes

OCTOBER 19, 2011

His question wasn’t one I could answer easily on Twitter, because for me, at least, there’s no clear and simple answer. Those journalists, he says, must be able to “construct, manipulate, and advance digital distribution of content and information.”

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

APRIL 13, 2011

To judge from a TABPI Twitter debate I took part in last month, one reason for some may be that they don’t understand it. After offering a few mild criticisms of Keller’s anti-aggregation editorial, I received this comeback: “If stories were aggregated & printed to distribute, I think people would find that distasteful.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

B2B Memes

SEPTEMBER 22, 2010

“Tomorrow’s companies will build empires based on the value that they deliver to their users and advertisers every day, not on their ability to finance and manage scarce bandwidth or expensive printing presses or exclusive distribution networks.”. “No

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

JANUARY 24, 2011

Later today, Keith Olbermann will make a statement on Twitter about, presumably, the circumstances of his departure from MSNBC. Though that’s a small thing in itself, says ReadWriteWeb’s Marshall Kirkpatrick , it’s a reflection of a huge shift in media.

Bundling 100

Bundling Social Media Distribution Advertising Channels 100

B2B Memes

OCTOBER 8, 2010

Although LinkedIn is the most obvious one for business purposes, Twitter and Facebook may be more valuable, depending on the industries you’re involved in. It’s not enough, though, if you simply blog on your employer’s site or Twitter account. You should own at least one blog and Twitter account of your own, and use them regularly.

Social Media 100

Social Media Media Lead Ranking Blogger 100