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10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Provide an opportunity to support lead nurturing campaigns. Provide content for distribution in social media platforms.

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The Lead Generation Strategy Guide

Zoominfo

Inbound Marketing. Inbound marketing is slightly more complex than outbound prospecting. As a business methodology, it is the process of attracting customers by creating and distributing relevant content and valuable experiences personalized to their specific needs.

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What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

Content marketing success also increases for organizations who have a documented editorial mission statement. 48% of the most effective B2B marketers say their organizations document their editorial mission statement. Which Social Media Channels Do B2B Marketers Use Most?

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White Hat SEO: What Is It?

KEO Marketing

A number one driver of high search engine rankings is distributing high-quality content that educates and engages readers and drives traffic back to your website. There are multiple approaches you can use to distribute your content, including blog syndication, contributed content; social media, press releases, and more.

SEO 48
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The Lead Generation Strategy Guide

Zoominfo

Inbound Marketing Inbound marketing is slightly more complex than outbound prospecting. As a business methodology, it is the process of attracting customers by creating and distributing relevant content and valuable experiences personalized to their specific needs.

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Questions to Ask Your B2B Technology Marketing Agency

KEO Marketing

When it comes to the business to business (B2B) technology industry, it can be challenging to devote the time, energy, and resources to the marketing necessary to ensure the continued growth of your company. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results.

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10 Content Marketing Trends for 2017

KEO Marketing

Your documented strategy should define the entire content marketing process, including selecting your content team, creating workflows, understanding the user experience, incorporating technology, determining global requirements, securing executive buy-in, producing and distributing content, and measuring results.