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The social media video statistics marketers need to know for 2022

Sprout Social

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Social media video marketing statistics. Facebook video statistics.

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What is marketing performance management and how can it help you?

Martech

They can retard the velocity of sales, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are blowing.

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6 B2B Lead Generation Strategies to follow in 2022

Only B2B

Conventional lead generation tactics for B2B marketers will not work in 2022. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. As an example—. Adopt An Omni-Channel Marketing Strategy.

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How Percolate’s marketing orchestration hub enables sales success

ClickZ

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. Marketing and sales alignment. Source: Percolate. Says Roth, .

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10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year

KoMarketing Associates

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. B2B Email Marketing – 2013 Statistics. B2B Email Marketing – 2013 Statistics. B2B Buyer Behavior: Timing is Everything.

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How Social Data Can Help You Develop Buyer Personas

Oktopost

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. Some more interesting statistics: of the 7.81 Develop a distribution strategy.

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Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?

KoMarketing Associates

Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel. In fact, the whole buyer consideration process is changing – especially as you look at it from the customer buyer journey.