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How Storytelling + Data = The Most Compelling Content

Webbiquity

Storytelling is a powerful tool for building a long-term connection with your audience. studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving. What is data storytelling? Guest post by Mehdi Hussen. Image credit: RF._.studio

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The CMO Isn’t Dead: Mastering the Skills of the Modern Marketing Leader

Content Standard

Invests in collaborative tools and processes: Foster seamless content creation and distribution by implementing collaborative tools that allow teams to work together in real-time. Conduct surveys, host focus groups, and utilize customer service interactions to gather real-world insights.

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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

2) From what the present emergency is teaching me, which local resources have proven both essential and hard to access during a disaster? Is there explicit value for customers if this demand could be supplied locally instead of via distribution/online channels? Are there already local companies fulfilling this demand?

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Makings Of A Modern Creative Director

Bluetext

Bill Replogle of Sparkys garage fame taught me a lot about storytelling and the power of the word. Followed by a complete spec user experience design presentation that knocked the cover off the ball. Who was your first creative director? Two people were most influential in my career 1.

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The Psychology of Stories: The Storytelling Formula Our Brains Crave

Hubspot

Storytelling is a community act that involves sharing knowledge and values. When we consume uninteresting information, like listening to a presentation with boring bullet points, a certain part of our brain called the Wernicke’s area is activated to translate the words into meaning. Told any good stories lately?

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The ABCs of Connecting With Generation Z

Content Marketing Institute

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. In his recent Content Marketing World presentation on the subject of Generation Z, FutureCast President Jeff Fromm characterized this demographic group as “old souls in young bodies.” What to expect when you’re connecting.